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GoDaddy traffic soars
Wondering if a $2.4M Super Bowl ad is worth it? Check out GoDaddy's ride. (more)
  • The case of the missing Super Bowl ad

  • Super Bowl winner: Bud
    Bud Light wins early ad rankings; some controversy as GoDaddy spot yanked. (more) This story contains video
  • Ford pulls lustful clergy ad
  • Betting on Super Bowl -- ads?

  • COMMENTARY
    SportsBiz
    HDTV: High Disappointment
    Many owners of pricey new HDTVs are about to find out they can't get the Super Bowl they paid for. (more)
    • Patriots' winning fatigue
    • Home field disadvantage
    • More Sports Biz »»

    SUPER BOWL BY THE NUMBERS
    Once again, prices for a spot at the Super Bowl will hit a new record. Here's a snapshot of the money biz behind the Super Bowl buzz.
    • Ad rates »
    • Ratings »
    • Ticket prices »
    Super Bowl Stats
    MORE STORIES
    • The ratings game
    • Pats win, bulls lose?
    • Watching the Super Bowl grass grow
    • No helmets or thongs at Lingerie Bowl
    • Betting on Super Bowl -- ads?
    • A sneak peek at Super Bowl ads
    • Super Bowl indicator: Bulls cheer Eagles
    • Sanitizing the Super Bowl