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When bloggers attack
Jul 25, 2008 | 10:57am ET
Online criticism can be hard to take. Lashing back isn't the answer - but a diplomatic response can turn the situation around. more
Profiting from your unused office space
Jul 24, 2008 | 12:15pm ET 
To rent out empty rooms, turn to local media and Craigslist. more
Accredited investors: Do you need them?
Jul 23, 2008 | 11:01am ET 
A look at how federal law defines the most desirable financial contributors. more
Your Answers
I own an advertising media sales representation firm. How do I raise my fees to cover increased expenses at a time when my clients are experiencing lower advertising revenues?
-Cheryl D. Ajamu, Southfield, Mich. more
Answer this question
Your current clients, the ones who made this success possible, have put a value on your services - the value that you initially set for them. So, if you raise your prices by 20 to 40 percent, your customers may think, "Wow, that's expensive!" But, if you don't raise prices, you may end up ...
-Brad Farris, Chicago, Ill. more
We're a young company with distribution in more than 40 countries. We are winning numerous national and local awards and feel our innovative gel nutritional supplements tell a great story. However, we're having a difficult time getting our message placed in the media. How do ...
-Andrew, Agel Enterprises, Provo, Utah more
Answer this question
Consider using social media to reach your target, whether it's health blogs, news Web sites, LinkedIn, or even Facebook. Post blog comments, write letters to the editor, and write OpEds. Soon you will launch yourself to a thought leadership position; one that helps consumers understand your product and not be afraid to ask the expert (you) if they don't.
-From Gini Dietrich, Chicago, Ill. more
Get customers to sell for you
More entrepreneurs are embracing a simple metric that measures referrals - and helps boost profits. What's the number for your business?
Wine marketing goes high-tech
There is perhaps no better example of the democratization of wine marketing than Gary Vaynerchuk. His almost-daily, 25-minute video rants about the subject, Wine Library TV, boast 60,000 viewers, who post an astonishing 300 to 500 comments per episode.More
The art of the hire
Anne Messenger's hair stood on end as she read her former administrative assistant's Facebook profile. The picture showed the woman in a sultry pose, smoking a cigarette. Her main interests? Men and drinking. Yet in her interview, the candidate had seemed personable and energetic. The position included bookkeeping and her math skills were a little subpar, but she could brush them up on the job, right?More
Arm yourself to win
A new book by Jim Champy reveals how small, high-growth companies are creatively beating the competition in tough times.More
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