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Jul 25, 2008 | 10:57am ET
Online criticism can be hard to take. Lashing back isn't the answer - but a diplomatic response can turn the situation around. more
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I own an advertising media sales representation firm. How do I raise my fees to cover increased expenses at a time when my clients are experiencing lower advertising revenues?
-Cheryl D. Ajamu, Southfield, Mich. more
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-Cheryl D. Ajamu, Southfield, Mich. more
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Your current clients, the ones who made this success possible, have put a value on your services - the value that you initially set for them. So, if you raise your prices by 20 to 40 percent, your customers may think, "Wow, that's expensive!" But, if you don't raise prices, you may end up ...
-Brad Farris, Chicago, Ill. more
-Brad Farris, Chicago, Ill. more
We're a young company with distribution in more than 40 countries. We are winning numerous national and local awards and feel our innovative gel nutritional supplements tell a great story. However, we're having a difficult time getting our message placed in the media. How do ...
-Andrew, Agel Enterprises, Provo, Utah more
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-Andrew, Agel Enterprises, Provo, Utah more
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Consider using social media to reach your target, whether it's health blogs, news Web sites, LinkedIn, or even Facebook. Post blog comments, write letters to the editor, and write OpEds. Soon you will launch yourself to a thought leadership position; one that helps consumers understand your product and not be afraid to ask the expert (you) if they don't.
-From Gini Dietrich, Chicago, Ill. more
-From Gini Dietrich, Chicago, Ill. more
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