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But Mom -- it's good for you!
Some kids are making it a special Mother's Day with a day at the spa. Others just buy flowers.
May 9, 2003: 2:23 PM EDT
By Parija Bhatnagar, CNN/Money Staff Writer

NEW YORK (CNN/Money) - You can't go wrong with roses, chocolate, dinner, and a hug for Mom this Mother's Day. But maybe all she wants are cucumber slices on her eyes, blue mud on her face, freshly-painted toes and meditative music around her.

"The trend this year both on the East Coast and the West Coast is about taking a more holistic approach to what you give Mom," said Tom Julian, a consumer and fashion trend consultant with the marketing firm Fallon. "It's more about modern offerings versus the overdone excessive approach of flowers and chocolate."

According to Julian, Mom perhaps might enjoy a day of indulgence at a spa, mixing relaxation with a few beauty treatments.

"It's really about the simplicity of the approach, focusing more on the quality of what you give Mom," said Julian.

Rain chime box from Redenvelope.com.  
Rain chime box from Redenvelope.com.

The popular Oasis Day Spa in New York City, which began running televised Mother's Day ads last month, was soon completely booked in the three weeks leading up to Mother's Day.

"We're getting lots of calls everyday for our Mother's Day specials and most of the calls are from men making appointments for their wives and mothers," said Julie Cormier, spokeswoman for Oasis Day Spa.

The Oasis Mother's Day special is a $270 three-hour package, including an aromatherapy message, manicures and pedicures, and even a side-by-side massage for moms and daughters.

If you can't get mom to a spa, a maple wood rain relaxation chime box from online retailer Redenvelope.com might be a substitute. At $90, the small device apparently simulates the sound of falling rain.

"The rain chime box sells very well for us throughout the year and sales have picked up in this period as well," said Astrid Stevenson, spokeswoman for Redenvelope.com.

Flowers and pearls, always delightful

Jewelry is one of the top four most popular Mother's Day gifts after flowers, greeting cards, and chocolate. Mother's Day ranks second only to Christmas in flower sales, according to the Society of American Florists.

Mother's Day pearl charm bracelet, from Redenvelope.com.  
Mother's Day pearl charm bracelet, from Redenvelope.com.

According to a recent survey by the National Retail Federation, the average consumer will spend about $66 this Mother's Day on jewelry. The study also found that men tend to spend more money than women on the holiday, about $113.98 compared to $81.69 for women.

Diamonds may be a girl's best friend, but trend watchers say pearls are typically a quintessential favorite with moms.

"Our jewelry division has had good sales over the last couple of months but last week's sales ahead of Mother's Day were particularly strong and contributed to our better-than-expected sales in the first week of May, said Tim Lyons, spokesman for J.C. Penney (JCP: down $0.23 to $17.09, Research, Estimates).

Digital cameras are hot

Don't forget the gadgets and gizmos. Retail industry insiders point out that electronics have become increasingly popular as gifts for moms.

"We've seen a measurable uptick in sales in general of electronics items for women," said Frank Sadowski, vice president of consumer electronics merchandising with Amazon.com (AMZN: up $0.35 to $30.80, Research, Estimates).

The online retailer has a few Mother's Day special deals on digital cameras and camcorders.

Said Sadowski, "These are really the intuitive products that women like because they enhance connectivity and communication. With more moms in the workforce, demand is also growing for personal productivity products like cell phones and notebook computers."  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.