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Commentary
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MovieMoney: The Bruckheimer touch
Producer scores 1-2 punch as 'Bad Boys 2,' 'Pirates of the Caribbean' win with moviegoers.
July 20, 2003: 9:10 PM EDT
By Martin A. Grove, contributing writer

LOS ANGELES - It was a "Bad" weekend for Jerry Bruckheimer, and that was good for both Sony and Disney.

Bruckheimer produced both films that topped the weekend box office. Sony (SNE: Research, Estimates)'s Columbia Pictures debuted "Bad Boys 2" with a really good $46.7 million. "Bad" and Disney (DIS: Research, Estimates)'s $33.3 million second weekend for "Pirates of the Caribbean: The Curse of the Black Pearl" together grossed $80 million, about 56 percent of the weekend total -- which at $144 million was up 25 percent over last year.

Insiders called Bruckheimer the only sole credited producer ever to achieve that double success. In 1998 Steven Spielberg had the top two films, but Spielberg was one of four producers of "Saving Private Ryan," which he also directed, and was one of three executive producers of "The Mask of Zorro."

"It's the biggest one-two producing punch ever. You've got to hand it to Jerry Bruckheimer," Sony Pictures Entertainment vice chairman Jeff Blake told me.

"Bad 2" reteams director Michael Bay with stars Will Smith and Martin Lawrence. The 1995 original, produced by Bruckheimer and his late partner Don Simpson, opened to $15.5 million. It grossed $65.8 million domestically and about $78 million internationally.

"Unlike the trend of sequels this summer, this movie will exceed the total of the original at the end of week one," Blake said. "International prospects on these franchise pictures have been much better than domestic this year." "Bad" opens abroad in some markets this summer, but won't hit Europe until early fall.

Looking at "Bad's" exit polls, Blake explained, "Across-the-board appeal was the key to getting it open above our expectations. We were 70 percent excellent overall with 91 percent in the top two boxes (excellent and very good) and an 82 percent definite recommend. It played across the board with as good exit polls as we've ever had. I think people are just having a great ride with it."

With "Bad" matching Disney's hefty "Pirates" opening last weekend, Sony's franchise could become one of the summer's top films if it's blessed with equally good box office legs.

"We've got a trailer for 'S.W.A.T.' (the Samuel L. Jackson/Colin Farrell action adventure) attached to 'Bad Boys' that played great this weekend," Blake said. "So we're certainly looking forward to its opening Aug. 8. Hopefully, everybody who's seeing 'Bad Boys' (is also) getting excited about 'S.W.A.T.'"

It's particularly good news for Disney that "Pirates" showed strong legs rather than peg legs in its second weekend. Its 29 percent drop was this summer's best for any film that opened number one. Holding so well means its cumulative sales should get from $132.2 million to $225 million or more domestically.

"Word of mouth is sensational," Buena Vista Distribution president Chuck Viane said. "Everybody's going to the movie. Even though they're hyped by their friends, they walk out and say it's better than they expected."

The icing on Disney's box office cake came Friday with successful sneak previews of its comedy remake "Freaky Friday," opening Wed., Aug. 6 at 2,200-plus theaters. "Freaky's" 999 sneaks were at theaters showing Disney's $303 million-plus blockbuster "Finding Nemo."

"They scored exactly the same as our 'Princess Diaries' -- 91 percent in the top two boxes," Viane said. "So we've got high hopes for it. Families just loved it."

Universal (V: Research, Estimates)'s better-than-expected $9.3 million launch for Rowan Atkinson's comedy "Johnny English" is "an indication of how the business is changing to become a global business," Universal distribution president Nikki Rocco said. "Johnny's" already grossed nearly $120 million abroad, she said, "which makes this picture for Universal and for Working Title a hugely profitable endeavor."

Moviegoers said no deal to the teen romance "How to Deal" from AOL Time Warner (AOL: Research, Estimates)'s New Line Cinema, opening eighth to $5.8 million ($2,501 per theater). AOL Time Warner is the parent from CNN/Money.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.