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Dell: Meanest kid on the block
Microsoft and Bill Gates get the bad press, but Dell is just as cutthroat.
September 15, 2003: 10:49 AM EDT
By Adam Lashinsky, CNN/Money Contributing Columnist

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MENLO PARK, Calif. (CNN/Money) - Dell, the computer company, does a nice job of cultivating an image of being warm and cuddly. The image is helped along by the smiling visage of the company's chairman, Michael Dell.

When the company's not being warm and fuzzy, however, it's gotten really good at being mean.

Is that a bad thing? No way. Business isn't about making friends. It's about winning, fair and square. Perhaps no technology company is better at it than Dell.

Exhibit A is Dell's exquisite timing last month in introducing a round of price cuts. There's nothing unusual about price cuts in the PC industry. Dell's just happened to come the day after HP announced that it had botched its most recent quarter, sending its stock price downward.

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Exhibit B is the way Dell is slapping around Sun Microsystems. A recent Dell ad aimed at business customers boasted that a Dell server running Linux software and using an Intel processor was 89 percent faster and 39 percent less expensive than a comparable Sun box running its own chips.

Nasty? Yeah. Accurate? Yep. Devastating for Sun? You bet.

Exhibit C is just getting underway. Dell has been hinting for weeks that it's about to get into the television business, perhaps starting with flat-panel TVs. Do you think Sony, Samsung and Sharp might be a little nervous about this turn of events?

Come to think of it, Dell is looking more and more like Wal-Mart, a notoriously cold-hearted competitor. Dell doesn't fall in love with products, it just sells them. And at lower prices than its competitors, if possible.

As a company Dell clearly is a fan of the late, great baseball manager Leo Durocher who said "Nice guys finish last."

Microsoft not a software-only company anymore?

I made a reference here the other day to the largest software-only companies, a list that excludes IBM.

Big Blue hates being excluded from those lists because its software division, at $13 billion in revenue in 2002, easily is the second largest after Microsoft. But that's just 16 percent of IBM's roughly $80 billion in total revenue (which includes the services business).

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Quickly came a comment from a correspondent within IBM wondering if it's still accurate to call Microsoft a software-only company.

After all, for its fiscal 2003, Mr. Softee got $2.7 billion of revenue (8 percent of its total) from its home and entertainment division, much of which is attributed to X-box, its video hardware and software business. Then again, that unit suffered $924 million in operating losses.

So here's a suggestion: Once X-box accounts for more than 20 percent of Microsoft's revenue and makes money, then we should re-visit the notion of whether or not Microsoft is only a software company.


Adam Lashinsky is a senior writer for Fortune magazine. Send e-mail to Adam at lashinskysbottomline@yahoo.com.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.