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Venus beats Serena in contract game
Nike's deal with Serena falls short of her older sister's $38M agreement with Reebok, source says.
December 11, 2003: 5:00 PM EST

NEW YORK (CNN/Money) - Nike Inc. said Thursday it has signed an endorsement contract with tennis star Serena Williams, but the world's largest sports apparel maker refused to disclose the amount of the deal.

A person familiar with the deal, however, told CNN/Money that the agreement is a five-year contract that would include royalties and performance bonuses for winning Grand Slam tournaments or reclaiming the title of world's highest-ranked player. The deal can also be extended beyond the deadline, he added.

But the amount of the deal is far below than $60 million speculated earlier this week, said the person, who spoke on condition of anonymity.

Three years ago, Nike (NKE: Research, Estimates) lost out to Reebok, which signed Serena's older sister, Venus, to a $38 million, five-year deal, the biggest for a woman athlete.

Even if Serena hit all the marks in the contract with Nike, the person told CNN/Money that the total amount she will receive will still fall short of Venus' deal with Reebok.

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"Without question, Serena is a world-class athlete, and we are very excited that she will be joining the team of Nike athletes," said Dave Mingey, spokesman for Nike.

The younger of the two Williams sisters will start wearing Nike attire beginning Jan. 1. Serena, 22, had received $12 million over five years from Puma, but her Puma contract expired early this year.

Serena has won five of the last seven Grand Slam tournaments, taking the No .1 seat for about a year until being sidelined because of a knee surgery on Aug. 1.

But she is expected to participate in the Australian Open early next year.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.