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SUBSCRIBER EXCLUSIVE
Google: What should I pay for this?
Google could dish up billions in cash. But how many billions?
June 8, 2004: 12:51 PM EDT
By Stephen Gandel and Cybele Weisser, MONEY Magazine

NEW YORK (MONEY Magazine) - First it was just another way to search the Web. Then it became a verb. Now Google is set to become the hottest initial public offering in years.

This summer, people from Wall Street to Silicon Valley will be scribbling on the backs of envelopes trying to figure out how much this six-year-old company is really worth.

What a great opportunity, we decided, to pull back the curtain and show you how investing pros actually go about valuing a stock.

Continued...  Top of page


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.