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The TV shows voters want to watch
Study says CBS' 'CSI-NY' and NBC's 'Medical Investigation' most eagerly awaited in new fall lineups.
September 9, 2004: 2:40 PM EDT

NEW YORK (CNN/Money) - Politicians looking for a quick boost this campaign season might want to look at a new study of fall television shows that voters are most eager to watch.

At the top of their list: 'CSI-NY,' the latest in the popular 'CSI' crime series from CBS, followed by NBC's 'Medical Investigation,' a drama about outbreaks of unexplained and potentially devastating diseases.

Lest politicos think viewers are feeling especially macabre, the No. 3 most-anticipated show is 'Joey,' the 'Friends' spin-off set to debut Thursday night on NBC.

So concludes the study of voters' views of the coming television season, released Thursday by Initiative Media Worldwide. The global media buying firm released a similar survey on the eve of the Republican convention, showing summer and pre-summer shows preferred most by voters.

The fall TV season does not officially kick off until Sept. 20, but the networks have been flooding viewers with promotional ads aimed at building awareness.

Initiative Media conducted the online survey of 1,000 consumers from Aug. 6-11, timed so that NBC would not gain an unfair advantage from its Athens Olympics broadcast later in the month.

Viewers were asked to disclose their party affiliation and grouped into five categories -- Republican, Democrat, independent, undecided and decided.

Of the top 10 most-anticipated shows by voters overall, six are dramas, three are comedies and one -- Bravo's 'Queer Eye for the Straight Girl' -- is a reality show.

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Broken down by political affiliation, Republicans were 28 percent more likely than the average respondent to want to watch "I Hate My Job," the new reality show on Spike TV. Democrats, on the other hand, were 22 percent less likely to watch the show.

But that doesn't mean Democrats are entirely content with their jobs. According to the study, Democrats are more prone than Republicans to tune into Fox's 'The Billionaire,' the 'Apprentice' knockoff featuring flamboyant British mogul Richard Branson.

For their part, undecided voters come across as a nostalgic lot. They are 65 percent more likely than the average respondent to tune into The WB's 'Jack and Bobby,' a new drama series set in contemporary America about two young brothers who are being molded to become future presidents.

With its Kennedy-esque theme, it comes as no surprise that Republicans are 60 percent less likely to bother with 'Jack and Bobby.'  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.