Maxim, the magazine that has gained popularity with younger men, hopes to open its first branded nightclub in early 2006.

NEW YORK (CNN/Money) - Maxim readers, your place to party has arrived.

The men's magazine, known for scantily -clad women gracing their covers, plans on developing a string of nightclubs or lounges carrying its brand, according to a report published Monday by the New York Times.

With a radio station on satellite radio carrier Sirius and a number of consumer products such as bedding on the market, creating a nightclub with the Maxim brand was a natural progression, Stephen Colvin, the chief executive of Dennis Publishing, Maxim's publisher, told the paper.

"We feel that we have an understanding of how to translate the Maxim brand into a club or lounge experience," Colvin said in the Times interview.

Maxim currently has a paid circulation of 2.5 million readers and its typical reader is a 27-year old, with a preference for tequila and playing pool, according to the report.

Hoping to build the first Maxim lounge by early next year, Colvin told the Times that this venture could provide a new source of revenue for the magazine.

"We're in the business of publishing but we see this as a new profit center," said Colvin.

To help get the project off the ground, Maxim will rely on Rande and Scott Gerber, famed club owners, who currently operate the Stone Rose at the Time Warner Center in New York City.

Maxim and the Gerbers are looking at Miami, Los Angeles, Las Vegas and New York as potential sites for the branded clubs, but no target has been set for the number of clubs that will open.

"It could be one a year, it could be four a year," Rande Gerber told the paper.

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