Bathing beauties via iTunes?
Newspaper says Sports Illustrated's swimsuit issue can be downloaded through Apple's online store.

NEW YORK (CNNMoney.com) - Sports Illustrated's iconic swimsuit issue is crossing into the new millennium.

Not only will the bikini-clad ladies appear on newsstands Tuesday, they will also be on iTunes, where viewers can download eight specially produced videos for $1.99 each, according to an article Monday in the New York Times.

In addition to the partnership with Apple's online store, the Times said customers can also download content to a cellphone or to a hand-held device through a deal the magazine has made with American Greetings Interactive.

"It is the mother ship of what we do. We want to leverage the power of that franchise," Mark Ford, president and publisher of Sports Illustrated, told the paper. "Sports Illustrated is a multimedia brand. It's a magazine. It's online. It's mobile. It's an event."

Ford told the Times that although 4.8 million swimsuit copies will be sold, more than any Sports Illustrated issue, up to 60 million people will actually see the magazines. If true, that makes it the most widely-read magazine edition in the world.

Sport's Illustrated is owned by Time Warner (Research), CNNMoney.com's parent company.

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Bikini empire -- Sports Illustrated swimsuit issue has spawned spin-off products worth $10 million a year. Click here Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.