How we chose the winners

Here's how we selected the top startups in our fourth annual student business plan contest.


(FSB) -- FIRST ROUND: FSB editors selected the top 12 business plans based on strength of the management team (30%), viability of business plan (30%), thoroughness of the plan (20%) and newsworthiness of the business concept highlighted in the plan (20%).

SECOND ROUND: The judges chose the top three plans based on strength of the management team (40%), viability of the business plan (40%), and thoroughness of the plan (20%).

SHOWDOWN: One student from each of the three teams had to deliver a three-minute elevator pitch and answer two surprise questions on its plan, submitted by the opposing team. Students had five minutes to respond to each one. The judges scored each team based on the credibility of the answers (40%), their clarity (40%) and the presentation skills of the team representative (20%).

FINAL JUDGING: The total for each team's scores for the two rounds of the contest and the Showdown accounted for one-third of the final score. The remaining two thirds of the score were based on the overall quality of the team's plan (50%) and ability to execute it (50%).

Tomorrow's tech stars: 12 top business plans

5 winners: Where are they now? Top of page

To write a note to the editor about this article, click here.

YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.

Or, visit Popular Alerts for suggestions.
Manage alerts | What is this?

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.