FORTUNE Small Business:

Is my product sexy?

An advertising company wants to find out how well it is appealing to potential customers.

By Elaine Pofeldt, FSB senior editor

(FSB Magazine) -- Dear FSB: We make a product called the GolfCap (golfcapads.com), which allows clients to buy advertising on tee boxes in golf courses and driving ranges. How can we best evaluate its appeal to potential clients? --Brad M. Monson Vice President, Operations Curb Appeal Outdoor Advertising Corp. Calgary, Alberta

Dear Brad: The most direct way to take stock of your product is to survey potential customers about their advertising needs, advises Les Rubenovitch, president of Mage Canada (www.mageusa.com), a consultancy which advises fast-growth entrepreneurs.

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If you don't know a good market research firm in your area, you may want to ask for leads from a trade group, such as the Marketing Research & Intelligence Association (mria-arim.ca) in Canada or the Marketing Research Association (mra-net.org) in the U.S. Once you know what your prospects want, you can shape your messages to them accordingly, says Rubenovitch.

Don't close your mind to other venues where you can sell ads. Rubenovitch advises you to consider marketing your services at convention centers, amusement parks and other gathering spots for large numbers of consumers. "Your products appear to have the versatility and durability that would be needed for them to be considered," says Rubenovitch. "The signs are positive!" Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.