AT&T hires extra 2,000 for iPhone launch

No. 1 telecom company bringing in 2,000 temporary employees to deal with anticipated demand for June 29 launch of Apple's cellphone.


NEW YORK (CNNMoney.com) -- AT&T has hired 2,000 temporary employees to help manage the influx of shoppers expected June 29 when Apple's iPhone goes on sale.

The No. 1 telecommunications company, which will be the exclusive service provider for the iPhone, said it is planning for enhanced security to help control crowds and prevent the theft of Apple's (up $2.32 to $123.87, Charts, Fortune 500) Wi-Fi-enabled cellphone at its roughly 1,800 stores in the first few months of distribution.

The employees "have already been hired and they have already begun working," said AT&T (up $0.00 to $39.53, Charts, Fortune 500) spokesman Michael Coe.

Sales staff at AT&T stores said they expect to see consumers camping outside the night before the launch, according to the Wall Street Journal.

The iPhone - which will sell for $499 and $599, depending on the model - has led to much anticipation among Apple fans, industry watchers and consumers.

AT&T and Apple both face high expectations for a smooth launch of the slim handset capable of playing videos and sorting voicemail in a manner similar to e-mail.

Apple has raised public awareness of the iPhone through public appearances by CEO Steve Jobs at industry events, as well as through an advertising campaign.  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.