101 Dumbest Moments in Business

Ah, what a dumb year it was! Fortune chose the absolutely dumbest of the dumb that the gods of fate and humor delivered into our laps - and yours - this past year.

By the Editors of Fortune
Swiss newspaper <i>SonntagsZeitung</i>
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29. Swiss newspaper SonntagsZeitung
Faux de Cologne
SonntagsZeitung, a Swiss newspaper, publishes a two-page ad for Gucci Eau de Parfum that turns out to be a hoax by a prankster who took a picture of himself posing naked next to a bottle of the high-end scent.
Last updated January 16 2008: 5:51 PM ET

Mattel
Eli Lilly
Leona Helmsley
Merrill Lynch
Stanley O'Neal
Chuck Prince
High-tech toilets
KFC/Taco Bell
French newspaper Le Monde
Electronic voting machines
Oil spills
Procter & Gamble
Disneyland
Naked Sunday
Bindeez
Microsoft's PR firm
Cocaine energy drink
Royal Society for the Protection of Birds
New Jersey Superior Court
O.J. Simpson
Cartoon Network
Naming rights
Don Imus
Chris Albrecht
Adam "Pacman" Jones
Isiah Thomas
Phil Spector
Keith Richards
Swiss newspaper
James Cayne
Bear Stearns analysts
Jay-Z
Oral B
Summit Products
M&Ms
Best Buy
Judge Roy Pearson
Google
Damien Hirst
Comcast
National Amusements
Pfizer
The Toronto Blue Jays
Bank of America
Serendipity 3
Johnson & Johnson
John Mackey
The European Union
German screw factory
The Defense Department
Apple
Swiss watchmaker Romain Jerome
Japanese arm-wrestlers
Research in Motion
Frank Gehry
Chrysler
Endemol Southern Star
Taco Bell
Radiohead
John Griffin
Sony
Nepal Airlines
Sony
Spain's National Institute of Statistics
Verizon Wireless
Rhode Island Hospital
McDonald's
Thomas the Tank Engine
Exelon Nuclear
Circuit City
TCF Bank
Paris Hilton
Easy-Bake Ovens
Google
Mummified corpses
Jessica Simpson
Jackson Hewitt
The Virginia Tourism Corp.
Hugo Chávez
Juan Carlos
365 Main
One Laptop Per Child
CIBC analyst Meredith Whitney
Southwest Airlines
Singapore Airlines
Saudi Prince Alwaleed bin-Talal
SkyWest Airlines
Doug Parker
British Airways
Southwest Airlines, Part 2
Iberia Airlines
Jet Blue
British Airways Part 2
World Toilet Association
Kitson boutique
WikiScanner
Blogger
Intel
Century 21
D.R. Horton
Maria Bartiromo
More Dumbest
The complete 101
The complete 101
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Sex, drugs & celebrities
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Bosses behaving badly
Bosses behaving badly
The mind-boggling mishaps that took place in the executive - and hotel - suite. (more)
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