Investor's Guide

10 tricks for better investing

Why do smart people do such stupid things with their money? Because, research shows, financial decisions are driven by feelings. Here's how to keep your impulses in check.

By Jason Zweig
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If it sounds too good to be true, it probably is
More precisely: If it sounds too good to be true, it absolutely is. Anyone who offers a high return at a low risk in a short time is probably a fraud. Anyone who listens is definitely a fool.
Last updated January 02 2008: 8:29 AM ET
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