In the face of a much-improved Chevrolet Silverado and Toyota's new genuinely full-size Tundra, Ford had to get the new F-series right. While keeping the F-series' traditional proportions, Ford says it has thoroughly reworked everything about the new truck
One big change is the addition of a new "Premium" trim level, shown here, that adds luxury touches like an ornate chrome grill and big, shiny wheels.
Last updated January 14 2008: 11:30 AM ET