Meet the sultans of style
Fortune's second annual Luxury Portfolio features the moguls, merchants and master craftsmen who are defining the business of luxury.
Scouring the world for deluxe fleeces, the company sources its cashmere from China and Mongolia, its wool from Australia and New Zealand, and its vicuña from Peru. (A vicuña is an Andean relative of the llama with a super-soft, super-pricey pelt). Back in Italy, fraternity extends to corporate governance: Chairman and CEO Pier Luigi (right) and co-chairman Sergio swap titles every three years.
Photographed at Pier Luigi Loro Piana's home in Valsesia, Piedmont, Italy
NEXT: The Image Makers
Last updated August 21 2008: 6:08 PM ET