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William Wrigley Jr.
William Wrigley Jr.
In 1915 the soap salesman turned chewing-gum mogul sent free gum to 1.5 million homes listed in the telephone book. His thinking: If they could afford a phone, they could buy Doublemint.

NEXT: Joe Girard
Last updated September 26 2008: 10:53 AM ET
The art of selling
How to sell in a lousy economy
How to sell in a lousy economy
Despite a spate of negative economic indicators, these top salespeople haven't missed a step. More
Nordstrom's No. 1 salesman
Nordstrom's No. 1 salesman
The personal shopper who sold $2.3 million worth of men's furnishings last year shares secrets of his success. Morevideo
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