Cashing in on Palin-mania

Elections always mean good business for Emil Vicale, the owner of HeroBuilders.com, which has made hand-molded and hand-painted political action figures since 2002. "Every four years you can count on making money no matter how the economy is doing," he said. But when Vicale released the Palin action figure a week or so after McCain announced his v.p. pick, the orders poured in. Palin action figures are the most popular item on the site, with more than 10,000 of the $28-$30 superhero, executive, and schoolgirl models sold. "It's kind of out of hand now," Vicale said.

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