Wanted: Your holiday dollars

These indie retailers face a make-or-break holiday season as they try to attract buyers worried about their wallets.

1 of 6
BACKNEXT
Trimming down to survive
Trimming down to survive
Sha Ragin
CEO, Ragga Mundo
New York City

My clothing line targets the Hispanic and Caribbean market. The last few years were great - my collection was on the racks of many department stores and the business was profitable.

But this year, those stores pulled the plug on me. You won't see my line on the racks for the holidays because the stores aren't willing to take a risk with a newer line - they prefer to go with a 'sure-thing' brand, such as Ecko.

I had two offices but both are now shuttered as I've moved all operations to my home to cut overhead. But despite a disappointing holiday season, I'm keeping my door open and using my time to personally visit retailers and try to gain some traction in the new year.

NEXT: Hoping for festive feelings

Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: May 18 2009 | 3:28 PM ET
Sponsored by
More Galleries
5 startups that are reimagining the world Bricks that grow from microorganisms, household garbage turned into art, three-wheeled bike-cars -- these startups are redefining urban living. More
Blue collar entrepreneurs These five entrepreneurs took their blue collar experience and used it to launch innovative businesses. More
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More
Sponsors

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.