4 of 6
Model shown: Bright Idea
Price: Not announced
Power: Extended-range electric
Expected sale date: 2012

Bright is aiming at the commercial market with this plug-in hybrid van called the Bright Idea. It's targeted at big companies that buy vehicles in bulk, an area that Bright says has been ignored by other electric automakers. Bright boasts of working with companies like Duke Energy and Johnson Controls to help design its vans.

For now, the Bright Idea exists only as a prototype. It uses electric motors to drive the rear wheels, and a gasoline engine pitches in to drive the front wheels once battery power begins to run down. At that point, it will operate like a typical hybrid vehicle with fuel economy of around 40 miles per gallon, the company says.

Production is scheduled to begin in 2012. Bright won't say how much the van will cost, but says customers are interested because of all the money commercial outfits can save on gas.

"Our whole thesis is based on the fact that fleet customers in the U.S. need an economic solution," said Lyle Shuey, Bright's director of marketing.

NEXT: Wheego

Last updated November 04 2009: 4:04 AM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Most dependable cars Asian automakers dominate the Consumer Reports list; there's good news for Ford too. More
GM 2012: Future carsGeneral Motors recently showed reporters and select members of the public what it plans to build over the next two years. More
Safest hybrids These five ultra-efficient vehicles have earned the Insurance Institute for Highway Safety's Top Safety Pick Award. More
Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.