6 of 6
BACKNEXT
Coda Automotive
Coda Automotive
Model shown: Coda
Price: $35,000
Power: Electric only
Expected sale date: Late 2010
Coda pointedly sets itself apart from companies like Telsa and Fisker by saying that its car is "not elitist."

Its mid-sized sedan is intended for "real people," the company says, not wealthy folks who like to dabble in electrified transportation.

The challenge for Coda is that, while their car steers clear of those high-priced competitors, it'll be driving right into the teeth of existing mainstream automakers like Ford, Nissan and General Motors. Those automakers, and others, will be coming out with similarly priced plug-in cars over the next couple of years.

Coda sees a window of opportunity, though, because it will be on the market earlier than some of those competitors. Also, it's operating a joint venture with its battery supplier, ensuring a good supply of that vital component.

The Coda's biggest downside could be the car's design. Electric auto fans just don't seem to be all that impressed by it, said Sebastian Blanco of Autobloggreen.com.

"Nobody I've talked to is really passionate about this car," he added.

More galleries

Last updated November 04 2009: 4:04 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Most dependable cars Asian automakers dominate the Consumer Reports list; there's good news for Ford too. More
GM 2012: Future carsGeneral Motors recently showed reporters and select members of the public what it plans to build over the next two years. More
Safest hybrids These five ultra-efficient vehicles have earned the Insurance Institute for Highway Safety's Top Safety Pick Award. More
Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.