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2010 Ford Taurus
2010 Ford Taurus
CEO Alan Mulally challenged his designers to build a cool Taurus and this is what he got. Combining "Bold American" and European "kinetic" styling, it's more of a personal luxury sedan than the workaday four-door it replaces. That will mean lower sales volumes but also higher profit per unit.

NEXT: 2010 Ford Mustang
Last updated May 11 2009: 10:23 AM ET
Fixing up Ford If business were politics, Detroit would be the Middle East. So how is an outsider like Alan Mulally finding solutions? And why does he seem to be enjoying himself? More
CEO Alan Mulally says the company has cash and the plan to return to profitability in 2011. Morevideo
CEO Alan Mulally says the company will make more vehicles this year despite the slump in sales. Morevideo

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