Inside the Apple ecosystem
From the brightly colored iMac to the ultra-sleek MacBook Pro, Steve Jobs turned geeky PCs into lusted-after objects.
High-end consumers
When Apple launched the iMac in 2001, it had a 2% share of the U.S. PC market.
Today it has 9%, but it dominates the high end, accounting for 90% of the dollars spent on computers costing over $1,000, according to NPD Group. Of course, that's almost the only place Apple plays; the cheapest notebook starts at $999.
NEXT: Retail environment
