2 of 8
Balancing business, school and family
Balancing business, school and family
Jessica Robertson, with her husband and son
Jessica Robertson
Owner, Pookinoo.com
Sonora, Calif
Launched: January 2009
Former job: Student (still taking classes)

On January 1st of this year, I decided to launch my handmade diaper and toy business. In this economy, particularly with a young family, I know it's important to live off of as little as possible. For me, that means making the most out of recycled materials.

My one-year-old son is my inspiration for my creations, which are all made of recycled clothing and items from second-hand stores. People like all-natural materials for their children, and I'm getting a good response from customers. My primary outlets for selling my products are Etsy.com and craft fairs.

But the challenge is getting the business off the ground with so much else going on in my life. It's hard to find time to be creative while being a mom and a student and a weekend yoga instructor. I try to keep my prices low - about $10 for the diapers and $20 for the toys - but the business is just paying for itself and not really supplementing our income.

I've had other jobs but they're just not fulfilling. I stopped working for other people when I got pregnant because I wanted to do something that both helps people and gives me enjoyment. For the time being, I'm just going to keep treating this like a hobby because I worry that if I make this my full-time job, I'll stop liking it as much as I do. I'm going for my teaching credentials, so that will lead to a career. But even then I know I'll always have this, even though I can only designate an hour or so each day to it.

NEXT: Making a small idea big

LAST UPDATE: Mar 12 2009 | 10:51 AM ET
Sponsored by
More Galleries
5 startups that are reimagining the world Bricks that grow from microorganisms, household garbage turned into art, three-wheeled bike-cars -- these startups are redefining urban living. More
Blue collar entrepreneurs These five entrepreneurs took their blue collar experience and used it to launch innovative businesses. More
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.