5 of 6
Aiming for investors' hearts - and patients'

Last year, HeartSounds captivated the judges with its FetalPATCH system, a wireless digital heart monitor that could detect fetal heartbeats in multiple-gestation pregnancies. But the company has since changed course, chasing a larger, more lucrative market: cardiology devices.

In about six months HeartSounds will complete its first prototype: a non-invasive apparatus that will allow ICU personnel and other medical professionals to easily detect a patient's pulmonary arterial pressure. That metric allows medical professionals to better determine how to treat a patient in shock.

"Right now the only way to measure that is to insert a catheter into someone's heart. That's quite a dangerous procedure," says founder Matthew Norris. The company, which recently partnered with a Chicago product-development firm, hopes to attract VC funding before starting the FDA approval process next year.

NEXT: A solar venture heats up

LAST UPDATE: Apr 15 2009 | 9:06 AM ET
Sponsored by
Meet the competitors Dozens of aspiring entrepreneurs will vie for a share of $800,000 in seed money at this month's Rice Business Plan Competition. More
7 business plan superstars After winning competitions with their business plans, these 7 ventures turned their paper visions into thriving companies. More
10 steps to catch VC cash Follow our 10-point guide to landing the right investors. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.