Ones to watch

White joined the social networking giant in September to grow its business offerings for local merchants. It's a hot space right now, given the excitement around companies like Foursquare and Groupon. And while Facebook currently focuses on helping local companies connect with customers through its "pages" and "places" features, new local products are in the work, which will likely be a key revenue stream for Facebook, White says.

A protégé of Facebook COO Sheryl Sandberg, White worked under her for a time during her nine years at Google. She started as the first person on the sales and marketing team for Google Adwords and recently worked on sales and marketing for Google's local and commerce businesses before heading to Facebook.

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