Some pay huge sums and still don't make it to election day.
Republican Steve Poizner spent $24.4 million of his own money in the California governor's race, according to the National Institute on Money In State Politics.
He lost in the primary.
Indeed, seven of the 15 top self-financers in governors races didn't even make it to the general election.
NEXT: Rick Scott: Jackpot
Last updated November 08 2010: 3:47 PM ET