Audi, in its fourth consecutive Super Bowl ad, will use tuxedo-clad jailbirds for a gag on the concept of luxury.
Audi says, "Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury."
The 60-second spot, called "Release the Hounds," follows two well-dressed inmates as they attempt to break out of a luxury prison.
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Last updated February 04 2011: 9:27 AM ET