14 of 20
BACKNEXT
Mercedes unveiling
Mercedes unveiling
Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz's patent on what is generally credited as being the first automobile.

"Mercedes Benz pioneered the automobile," said Steve Cannon, vice president of marketing for Mercedes Benz USA. "There's a lot of people out there who think that Ford invented the automobile, but they invented mass production."

Mercedes is rolling out as many as five new models this year, and two of them will be unveiled in the 60-second spot.



NEXT: Doggie digs Doritos
Last updated February 04 2011: 9:27 AM ET
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.