How Nike rules the world

From Shanghai to Sao Paolo, the swoosh is figuring out what it takes to conquer each market.

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Going global
Going global
The sports juggernaut dominates its industry -- and our Most Admired survey, ranking 24th overall and No. 1 in apparel for five years running. The company wins props for its global reach. That overseas prowess will come in handy now that the Swoosh is relying on global growth to help boost revenue more than 40% to $27 billion by 2015. Here's how Nike does it abroad.
By Scott Cendrowski, writer-reporter

NEXT: Appeal locally
Last updated February 03 2011: 6:00 AM ET
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Full list: 346 Most Admired
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