24 of 50
Top 50 rank: 24
Rank in Apparel: 1
(Previous rank: 1)
Overall score: 8.15
Why it's admired
The athletic apparel and footwear giant is a perennial on our list, admired for its brand strength, marketing prowess and innovation.

This year, it might also be lauded for its reaction to a drop in consumer spending: Although the Swoosh saw sales soften, it responded by reducing costs -- eliminating 5% of its global workforce -- and controlling inventory, ultimately beating Wall Street's expectations. --C.T.

Should Nike be admired, or what?
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Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
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