Rank in Apparel: 1
(Previous rank: 1)
Overall score: 8.15
Why it's admiredThe athletic apparel and footwear giant is a perennial on our list, admired for its brand strength, marketing prowess and innovation. This year, it might also be lauded for its reaction to a drop in consumer spending: Although the Swoosh saw sales soften, it responded by reducing costs -- eliminating 5% of its global workforce -- and controlling inventory, ultimately beating Wall Street's expectations. --C.T.
Should Nike be admired, or what?