Nike
Top 50 rank: 24
Rank in Apparel: 1 (Previous rank: 1) Overall score: 8.15 Why it's admired The athletic apparel and footwear giant is a perennial on our list, admired for its brand strength, marketing prowess and innovation. This year, it might also be lauded for its reaction to a drop in consumer spending: Although the Swoosh saw sales soften, it responded by reducing costs -- eliminating 5% of its global workforce -- and controlling inventory, ultimately beating Wall Street's expectations. --C.T. Should Nike be admired, or what?
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