2 of 5
2. Singapore Airlines
Singapore Airlines
Singapore Airlines is all about creating mile-high luxury for passengers. It was the first company to start flying the 471-seat Airbus A380s in 2007, and it equips them with roomy, suite-style cabins for high-class fliers.

Recently ranked the most desired brand in Singapore in a survey by consulting firm Clear Ideas, Singapore Airlines' focus on luxury has also helped it weather the tough economy.

The company has had to increase fares, but its customers have been willing to pay more to travel in comfort. Its latest quarterly numbers show a 12% jump in revenues and $225 million in net profits.

Singapore Airlines is also learning how resilient a strong brand can be when it becomes tarnished. The carrier was one of more than a dozen global airlines charged last year with fixing prices of air cargo between 1999 and 2006 (along with Air France, No. 5 on this list). It faces antitrust fines from the U.S., the E.U., and South Korea. In January it said it has set aside $199 million to cover these costs. (Air France, meanwhile, settled with the U.S. last summer but is appealing in the E.U.)

NEXT: Southwest Airlines
Last updated March 30 2011: 1:06 PM ET
Top 50 winners Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year? More
Full list: 350 Most AdmiredAdmiration from consumers is great, but the true test of respect is approval from the competition. See how 350 top companies rate in 9 key areas. More
8 green stars Turning plants into bottles? Putting airline cabins on a diet? Meet 8 that are devising creative ways to make their firms greener. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.