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Chocolate bars
Chocolate bars
Trump's treats come in three chocolate flavors - milk, dark and deluxe nut -- packaged as bars of gold, silver and copper. Of course, they're embossed with his name.

The ingot-style wrapper is the most impressive part of the product, according to Peter Greweling, a professor of baking and pastry arts at the Culinary Institute of America and author of "Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner." "I have to say it's kind of beautiful packaging, but it's so in your face," he said.

Of the three flavors, he described the milk chocolate as the best, "with a good caramel note and a very nice smooth melt." But he described the taste of the dark chocolate as "one-dimensional" and said the deluxe nut "doesn't have a roasted nut flavor to it at all."

Greweling also noted that at $4 for a 1.4 oz. bar, Trump chocolate is more expensive than Valrhona, "the Mercedes of chocolate," which retails for $12 a pound. "People love chocolate," he said. "But you have to appreciate the difference between really good work and something that's more pedestrian."

He described Trump chocolate as a product "where packaging and image is much more important than a quality artisan-type product."

NEXT: Trump Tea
Last updated May 03 2011: 11:16 AM ET
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