XO Group
XO Group
Symbol: XOXO

Newly renamed XO Group cofounder Carley Roney says she is "completely tickled" by her new ticker. The company formerly known as The Knot wanted more of an umbrella brand as it diversified beyond nest-hunting newlyweds and expecting mothers. In fact, the Knot switched to XO Group specifically to complement its new symbol. Roney had already made XOXO her de facto office sign-off, from Twitter posts to book signings. Its use in the office was "a little insider secret," she says.

But the new name isn't just for play. There's some hard business behind the switch: XO Group plans to expand in China and believes the new brand will register better there. According to the company, "xoxo" is cool in some circles for its Western use, while luxury Chinese wedding frequenters know the abbreviation XO for ensuring their bottles of fine cognac are "Extra Old."

Last updated July 08 2011: 6:42 AM ET
Join the Conversation

They may not be the hottest stocks, but they are the most reliable.

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.