You might wonder why shares of a major luxury hotel owner would trade under the symbol BEE. Strategic Hotels & Resorts did once operate under the more obvious acronym SLH, but it found it didn't add any value in distinguishing itself on the Street.
The company, which operates over a dozen hotels under the Fairmont, Four Seasons, Intercontinental, and Ritz-Carlton brands, redesigned its logo to that of a bee with a matching ticker. "Just like bees in a hive, Strategic Hotels is industrious, hard working, and willing to use its stinger when necessary," says CEO Laurence Geller.
Geller also noted that the company selected a symbol starting with the letter B to appear higher on ticker lists.
They may not be the hottest stocks, but they are the most reliable.
