comments

40 Under 40: A photo portfolio

Meet the Blue-Chip Whisperer, the Comeback Kid, the Car Guy, and others in a selection of stars who have achieved a remarkable amount at a very early age.

The Blue-Chip Whisperer
The Blue-Chip Whisperer
Photographed at Yaffa Café, East Village, New York City
Bonin Bough, 33
Senior global director of digital and social media, Pepsico

Bough started telling Fortune 500 companies how to go digital more than a decade ago. Now, as a top social media strategist for PepsiCo, he has the ear of CEO Indra Nooyi. A lifelong early adopter, he owns 14 different tablets and travels with at least six mobile devices. "I use a different one every day. I love interface," he says. "If all you own is a BlackBerry and you're in this space, you should quit."


Photographs by Martin Schoeller - Last updated October 24 2011: 2:32 PM ET
Join the Conversation
40 Under 40
The list
The list

They're the hottest young stars in business across the globe. They're innovators, disrupters, and job creators; in fact, it's a pretty safe bet you're going to be working for them someday -- if you aren't already!

When they were kids
Ones to watch
How they'd fix the economy
Job Search
See all jobs
Most Popular
 
 
 
 
 
Video
Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.