Cake Health
Cake Health

Headquarters: San Francisco
Founded: 2010
Funding raised: Undisclosed
Mission: Bringing order to healthcare chaos

"The only thing worse than getting poked and pried at by your doctor is having to deal with all this paperwork," Cake Health co-founder Rebecca Woodcock told TechCrunch Disrupt's audience.

Described by one of the judges as " for healthcare," Cake Health aggregates all of your healthcare information in one place. Users can see their out-of-pocket costs versus what their insurance picked up, and can track progress toward their deductibles. The service also issues reminders when prescriptions need to be filled or a routine doctor or dentist visit is in order.

One especially fun feature: Cake Health's iPhone app "reads" medical bills. Snap a photo of the bill and the app will add it to your profile and start digging into its fine print.

"We'll cross-reference insurance, claims and whether it's covered or should have been covered," Woodcock said.

The crew plans on building a business through insurance referrals: They've built a recommendation engine that helps match customers to the best plans for them. They're also considering taking a fee for helping users pay their bills.

Cake didn't win TechCrunch's top prize, much to the frustration of some influential fans. TechCrunch editors Paul Carr and Sarah Lacy -- who quips about her annual curse of jinxing her favorites -- both picked it as one of the show's most innovative startups.

"can't believe shaker won disrupt. wow. now i might quit ;)," Lacy tweeted -- a sly dig at the week's roiling drama over TechCrunch's editorial schism with its corporate parent, AOL.

Last updated September 16 2011: 12:48 AM ET
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