The Wilderness Downtown
The Wilderness Downtown

Year: 2010
Developed by: Aaron Koblin, Chris Milk, Eduard Prats Molner, Ben Tricklebank
Agency: Google Creative Labs/ B-Reel

When indie rock band Arcade Fire collaborated with film director Chris Milk and digital production company B-Reel and Google to create a video for their song, "We Used to Wait," they invented a new user experience for music videos.

Before showing the video, the site asked users to type in their childhood address. Using images from Google Street View and Google Earth, the software then personalized the video based on that address. It unfolds across multiple windows, featuring a person running through the streets of the user's hometown ending at his or her childhood home.

Relying on HTML5 -- an emerging technology that will radically advance what a Web browser can do -- the art project shows how technology can pack an emotional wallop. It also illustrates that the Web's history is still being written: New technological and creative breakthroughs happen constantly.

Last updated June 17 2011: 3:30 PM ET
Join the Conversation
Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.