Hyundai doesn't really have a seperate luxury brand. Hyundai stretches right on up into the luxury realm with big cars like the Genesis and the Equus. On the way up to those seemingly un-Hyundai-like heights, there's the full-sized Azera.
The line of what's "luxury" and what's not is already getting fuzzy, though. The Azera comes standard with power adjustable leather seats, for instance.
In this case, the price difference between this car and the larger Genesis is surprisingly slim, just a couple of thousand dollars. But Hyundai says the Azera buyer is an altogether different breed, after a more traditional front-wheel-drive sedan not the flashier and more performance oriented Genesis.
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