Ford Taurus
Ford Taurus
Price: $25,555
Fuel economy: 18 City, 28 Hwy

Ford Motor Co. has long had a challenge in differentiating it's mass-appeal Ford brand from its Lincoln luxury brand, especially since they closely share engineering.

All Ford vehicles get fairly cutting edge entertainment technology. In fact, recent upgrades may have been too cutting edge - some customers have complained of getting confused by it all.

Now Lincoln's intense makeover effort is getting further challenged by an improved version of Ford's new full-size Taurus, a car that has always been on that luxury car border.

Overall, the Taurus is close to a Lincoln MKS -- maybe better -- for a lot less money. Although they don't look much alike, both cars are based on the same engineering and are even built on the same assembly line.

One place where Lincoln, and other luxury brands, have a distinct advantage is in the dealership, said J.D. Power analyst Thomas King. With fewer cars to sell, luxury dealers can concentrate on making the car shopping experience pleasant and even enjoyable.

By Peter Valdes-Dapena @PeterDrives - Last updated April 13 2012: 9:54 AM ET
Join the Conversation
Find Your Next Car

Get the latest car news:

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.