Buick Reatta 1988-1991
Buick Reatta 1988-1991
The split-personality Reatta came with an automatic transmission, whose simplicity appealed to Buick's older buyers, and a high-tech touch-screen control panel that was bound to befuddle them. But then the whole notion of a Buick roadster was oxymoronic. Sales never came close to the planned 20,000 a year, peaking at 8,515, and Buick's first two-seater in half a century was euthanized after a short run.


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated June 11 2012: 9:54 AM ET
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