People aren't as driven
People aren't as driven
Owner: Ari Zoldan
Location: New York City
Annual revenue: $10 million

Long-term near double-digit unemployment rates have bred an air of discouragement in the job market. Even people who interview for our marketing, sales, and business development positions walk in already sure they won't get the job.

Quantum sells cell phone products and services. We have 25 employees and want to hire 10 more.

Many of them have been unemployed for years. After the dot-com bubble in early 2000, it was as if the American people got kicked in the stomach and lost that positive energy. Nobody believed they could obtain "The American Dream."

Elsewhere in the world, workers have a survival mentality. They know they have to give 110% to keep their jobs. In this country, we give public assistance and unemployment. That allows us not to be as driven. I spend 90% of my time interviewing, and half the people who are scheduled never even show up.

We want to hire motivated, dedicated young adults. We start them between $30,000 and $40,000. We tell them if they survive the first year, and are pulling their weight, they can write their own ticket. "The American Dream" is achievable right here. Without such employees, I'm limited and prevented from scaling my business. I'm looking for leaders, and I can't find them.


As told to Kitt Walsh, contributing writer @CNNMoney - Last updated March 27 2012: 12:06 PM ET
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