About the business:
Emma's founders, Clint Smith and Will Weaver, set out in 2001 to solve a problem for small businesses: staying in touch with customers via emails and surveys that have easy-to-use, if complicated-to-code, technology. Emma's founders also wanted those emails to look nice and be customizable so they wouldn't feel like spam.
Over a decade later, Emma has grown to accommodate over 100 staffers in its Nashville location. The company helps employees give back to the community in several ways. For one, it has a program called Emma250, where each employee is given $250 to invest in a charity of their choosing. But Emma also encourages small gifts through charity websites such as kiva.org and donorschoose.org.
This year's Inner City 100 companies have fought off a sluggish economy through a combination of smart investment and savvy strategy. Here's how they are doing it.
