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The results of WPP and Millward Brown's annual ranking of the top brands in China highlights a shift in power away from state-owned enterprises.
The Industrial & Commercial Bank of China is one of four major state-owned commercial banks operating in the country.
With Beijing's explicit backing, ICBC operates from a position of strength, and has more than 16,000 locations in China. Its shares trade in both Hong Kong and China. But in terms of brand value, 2013 has not been kind to ICBC, which saw a 2% decline over the past 12 months.