Teens aren't that into logos any more, and that's bad news for Abercrombie & Fitch (ANF).
"It was the perfect storm for them: logos fell out of style, technology has changed the game of retail, and fashion trends are happening much faster," said Will McKitterick, a retail analyst at IBIS World. "Retailers have to constantly be on their toes to respond to the latest trends."
Despite a change in the corner office in December 2014 with CEO Mike Jeffries retiring, retail experts said the brand lacks appeal to its target shoppers.
"They are trying to de-sexy themselves; it's almost worse now, now they are looking like everyone else," said Bentz.
But of all the retailers on the endangered list, experts identified Abercrombie as the strongest brand, and the most likely to be able to pull off a turnaround thanks to its still-strong international demand.