American Eagle Outfitters (AEO) faces an uphill battle in 2015 thanks to young shoppers' disinterest in logos, according to the experts.

What's more, Dion said the retailer isn't giving teenagers a compelling reason to go into their stores.

The Pittsburgh-based company has been experiencing a slowdown in sales as teen shoppers seek out other alternatives.

"When the logo trend fell out of style, it didn't matter that their clothes were more affordable," said McKitterick. "In the end, their style seemed a bit dated and they haven't been able to catch up and adapt quickly enough."