THE 1988 BILLIONAIRES, RANKED BY ASSETS
By

(FORTUNE Magazine) – SULTAN HASSANAL BOLKIAH,42 Bandar Seri Begawan BRUNEI

$25.0

Oil; gas; $20 billion in foreign investments. With vast petroleum revenues flowing into his tiny, sparsely populated country on the island of Borneo, the Sultan is hard pressed to spend his money. But he tries. His 1,788-room palace includes air-conditioned stables for some of his 200 Argentine polo ponies. Though he often appears in a bemedaled uniform, his main claim to military fame was a $10 million donation to the Nicaraguan contras that wound up in the wrong Swiss bank account. Two wives, three sons, six daughters.

KING FAHD BIN ABDUL AZIZ AL SAUD, 68 and family Riyadh SAUDI ARABIA

$18.0

The Saud family can draw at will on the Kingdom's oil reserves. A model of Islamic propriety since assuming the throne in 1982, Fahd once lost $500,000 while still a prince during one long night of gambling on the French Riviera.

FORREST E. MARS, 84 Las Vegas NEVADA FORREST E. MARS JR., 57 McLean VIRGINIA JOHN F. MARS, 53 Arlington VIRGINIA JACQUELINE MARS VOGEL,48 Bedminster NEW JERSEY

$12.5

100% of Mars Inc. The secretive Mars clan became the richest family in the U.S. thanks to the rapid rise in value of premium food companies like Mars Inc., maker of M&Ms and other candy, Uncle Ben's Rice, and Kal Kan pet food. The elder Forrest Mars went to England in 1932 after quarreling with father Frank Mars, a Chicago candymaker (Milky Way, Snickers). Forrest built a bigger company than his dad's, then eventually bought him out. Forrest Jr. and John are now in charge. Mars's assets are often underestimated because the company is as loose with information as its McLean neighbor, the CIA.

QUEEN ELIZABETH II, 62 London ENGLAND

$8.7

Real estate, including Balmoral Castle in Scotland (50,000 acres), Sandringham House in Norfolk (20,000 acres); major U.S. properties; racehorses; jewelry; art and stamp collections; vast shareholdings. Britain's popular Queen earns more than $30 million a year just from foreign investments -- all tax-free. Three sons, one daughter.

MITZI NEWHOUSE, 86 SAMUEL I. NEWHOUSE JR., 60 DONALD E. NEWHOUSE, 59 and family New York NEW YORK

$8.0

100% of Advance Publications and Newhouse Broadcasting. While still in his teens, Sam Newhouse Sr., penniless son of Eastern European immigrants, helped turn around a financially troubled New Jersey newspaper. In 1922 he took over another loser, the Staten Island Advance. Today his widow and sons still own the Advance, and 24 other daily newspapers, the ninth-largest cable TV operator in the U.S., Random House publishing company, the New Yorker, Parade, and Conde Nast's stable of magazines (Vogue, Glamour, Vanity Fair among others). Don handles newspapers and broadcasting. Si oversees Random House and the magazines.

SAM MOORE WALTON, 70 and family Bentonville ARKANSAS

$7.4

39% of Wal-Mart Stores (annual sales: $16 billion). When discount stores sprang up around big cities in the 1950s, Walton figured the formula would work in small towns too. In 1962 he opened the first Wal-Mart in Rogers, Arkansas (pop. 5,700 at the time), and has mainly stuck to backwaters. He relinquished the chief executive's title earlier this year, but still likes to pop in at stores unannounced. Four children.

ALBERT REICHMANN, 59 PAUL REICHMANN, 57 RALPH REICHMANN, 54 and family Toronto ONTARIO

$6.3

Olympia & York, largest owner of New York City commercial real estate (including $1.5 billion Battery Park City); with interests in Trizec real estate, Abitibi-Price, Gulf Canada, GW Utilities, Santa Fe Southern Pacific, Campeau Corp., and other companies. Canada's richest family controls more than 45 million square feet of office space in the U.S. and Canada. Fled Austria to Tangier to escape Nazis. Moved to Canada in 1956. Jumped into U.S. real estate market with a splash in 1977, paying $330 million for eight Manhattan office , buildings. Results were even splashier -- the buildings' worth has since increased tenfold. Strict Orthodox Jews, the brothers value Talmudic studies more than a Harvard MBA. No private jets or polo ponies. Ten percent of their earnings goes to charity. Fourteen children among them.

KENNETH COLIN IRVING, 89 and family Saint John NEW BRUNSWICK

$6.2

400 companies: oil, shipbuilding, forestry, pulp and paper, virtually every English-language newspaper in the province, employing nearly 30,000 workers. Built empire from his father's sawmill and a gas station. Three sons, nicknamed Gassy, Oily, and Greasy.

KENNETH R. THOMSON, 65 and family Toronto ONTARIO

$6.0

73% of International Thomson Organisation; Thomson Newspapers; Hudson's Bay (more than 400 department stores, including Hudson's Bay, Simpsons, Field's); energy holdings; financial services; a distillery; real estate. The second Lord Thomson of Fleet started as a disc jockey on a family radio station in northern Ontario. Recently went on a buying spree, swallowing up small-town newspapers across North America. Owns more papers than anyone in the U.S. Three children.

GERALD GROSVENOR, 36 and family London ENGLAND

$5.4

300 acres in London's upper-crust Belgravia and Mayfair districts; a 13,000- acre estate; 100,000 acres of Scottish forest land; Grosvenor International Holdings (real estate in Hawaii, San Francisco, Chicago, and British Columbia). The sixth Duke of Westminster is Britain's richest man. Wealth stems from 1677 when Sir Thomas Grosvenor's 12-year-old bride brought a cabbage patch as a dowry. London grew up around the cabbages. A patron of 150 charitable organizations. Lives with wife Natalia, godmother to Princess Di's son William, and two daughters, in Eaton Hall, a modern mansion 180 miles from London. Commutes in French-made Squirrel helicopter (sticker price: $900,000).

Y. C. WANG, 71 Y. T. WANG, 66 and family Taipei TAIWAN

$4.6

Formosa Plastics Group, the largest conglomerate in Taiwan; 15 plants in the U.S. Y.C. started as a laborer in a rice mill near Taipei and later bought it. In the 1950s switched to plastics, now is the world's largest producer of resins. He is chairman, brother Y.T. is president. Y.C. rises at dawn, conducts meetings over box lunches. Two sons, seven daughters.

QUEEN BEATRIX, 50 The Hague NETHERLANDS

$4.4

A queen-size portfolio, including stock in Royal Dutch/Shell -- all of it tax- exempt; jewels; real estate. Her assets are as strong as ever, but the Queen has had to bounce back from meningitis. She was stricken last year while cruising aboard beer king Freddy Heineken's yacht. Three sons.

SID RICHARDSON BASS, 45 EDWARD PERRY BASS, 43 ROBERT MUSE BASS, 40 LEE MARSHALL BASS, 32 Fort Worth TEXAS

$4.0

Oil; real estate; investments in Walt Disney Co., American Medical International, and more. Legendary wildcatter Sid Richardson gave most of his money to nephew Perry Bass and his four sons. When Sid got an MBA from Stanford in 1968, he took control of the fortune -- estimated at $50 million -- and ran it into the billions by plunging in oil and real estate. Brothers now invest separately. Edward, a bachelor, has a hotel in Katmandu and a 300,000-acre ranch in Australia. Robert and Sid each have two children.

SHEIKH JABER AHMED AL SABAH, 62 and family KUWAIT

$4.0

Ruler of an oil-rich land; vast foreign investments. Family has ruled Kuwait since 1751. Invested heavily abroad to avoid overdependence on oil -- a sensible move, except that the family was clobbered in the market crash.

JAY ARTHUR PRITZKER, 66 ROBERT ALAN PRITZKER, 62 and family Chicago ILLINOIS

$3.5

Major ownership of the Hyatt hotel chain; 100% of Marmon Group, a collection of 60 industrial companies; investments in timber and farmland.In the middle of the Depression, A. N. Pritzker quit corporate law for full-time dealmaking. Sons followed in his footsteps -- at a dead run. Built Hyatt's worldwide chain of 144 hotels from scratch and assembled Marmon Group, a collection of mostly mundane industrial companies, through years of bargain hunting. Engineer Robert, who has five children, runs Marmon. Attorney Jay, father of four, oversees everything else. Jay quit helicopter skiing after a quadruple bypass in 1984.

JOHANNA QUANDT, 66 and family Wiesbaden WEST GERMANY

$3.5

70% of Bayerische Motorenwerke (BMW); stocks in some 100 other companies. Second wife of the late Herbert Quandt, the conglomerator who expanded the family fortune by buying and turning around failing companies. Trustees run extensive investment portfolio for Quandt, her two children, three stepchildren, and the four children of Herbert's late half brother Harald.

GODFRIED BRENNINKMEIJER Amsterdam NETHERLANDS

$3.4

Major shareholder in C&A, chain of clothing shops (more than 500 in Europe, Hong Kong, Japan, and the U.S.). Family business was founded in 1841 and follows the dictum ''secrecy is good policy.''

GAD RAUSING, 66 London ENGLAND HANS RAUSING, 62 Sussex ENGLAND

$3.3

Major interest in Tetra Pak, one of the world's largest liquid-food packagers. Their father founded the company in 1951 in Sweden based on a package he invented that keeps liquids fresh without refrigeration. The brothers expanded into 100 countries. Both left Sweden's high taxes, but Gad returns occasionally to lecture on archaeology at the University of Lund. Hans is chairman of Tetra Pak, Gad vice chairman. Each has three children.

JOHN WERNER KLUGE, 73 Charlottesville VIRGINIA

$3.1

97.4% of Metromedia Co.; cash; real estate.German-born Kluge (pronounced Kloo- ghee) bought his first radio station in Silver Spring, Maryland, in 1946. He built Metromedia into a broadcast giant, then in 1986 began to break it up. He sold seven TV stations to Rupert Murdoch for $2 billion. Metromedia now has cellular telephone operations, the Ponderosa restaurant chain, and 69.6% of Orion, a film production company. Kluge is looking for leveraged buyouts. Raises horses and cattle on a 10,000-acre estate.

WALTER H. ANNENBERG, 80 Wynnewood PENNSYLVANIA

$3.0

Triangle Publications, owner of TV Guide, Seventeen, and the Daily Racing Form. In August, Annenberg agreed to sell his media empire to fellow billionaire Rupert Murdoch for $3 billion. That's a lot of scratch for a business that began in the Roaring Twenties with father Moses's horse-racing tipsheet. If the Murdoch deal goes through on schedule, Annenberg will be retiring about the same time as old pal Ronald Reagan. One daughter.

EDGAR M. BRONFMAN SR., 59 New York NEW YORK CHARLES R. BRONFMAN, 57 and family Montreal QUEBEC

$3.0

38% of Seagram Co.; interest in more than 200 corporations and the Montreal Expos. Founded in Montreal during Prohibition by the late Samuel Bronfman, Seagram has grown to be the world's largest distiller. Edgar is chairman and chief executive, and works out of New York. Brother Charles is co-chairman and runs Canadian operations from Montreal. Edgar, the father of seven, is president of the World Jewish Congress. Charles has two children.

HENRY LEA HILLMAN, 69 Pittsburgh PENNSYLVANIA

$3.0

Controls Hillman Co.: real estate, distribution companies, and venture capital investments. Hillman came into a $150 million steel, coal, and chemical fortune in 1959. Divesting out of the increasingly troubled coal and steel industries, he became one of the nation's most active venture capitalists. Wife Elsie is a Republican Party organizer. Two sons, two daughters.

CHARLES KOCH, 52 Wichita KANSAS DAVID KOCH,48 New York NEW YORK

$3.0

Koch Industries: oil, gas, coal, real estate, chemicals. Charles and David won control of the family company from brothers William and Frederick in 1983 after a bitter struggle. David, a bachelor, lives in New York City. Charles lives with his wife and two children in Wichita.

ALAN, LORD SAINSBURY, 86 SIR ROBERT SAINSBURY, 82 SIR JOHN SAINSBURY, 60 DAVID SAINSBURY, 47 London ENGLAND

$3.0

More than 50% of Sainsbury's, Britain's largest grocery store chain, with 387 stores. Sainsbury's flourished by bringing American-style supermarkets to Britain in the 1950s. Alan, Lord Sainsbury and Sir Robert share the title of president. Sir John, Lord Sainsbury's son, is chief executive. Cousin David is deputy chairman and, with 22% of the stock, the richest family member. Sir John makes most lists of Britain's best managers.

A. ALFRED TAUBMAN, 64 Bloomfield Hills MICHIGAN

$3.0

Real estate (20 regional malls, major stakes in Detroit's Riverfront apartments and an office tower on Manhattan's Fifth Avenue); 100% of Woodward & Lothrop and John Wanamaker department store chains; A&W restaurant chain; 56% of Sotheby's auction house. Builder Taubman's contribution to Western civilization is the presence of elaborate fountains and sculpture at his mammoth shopping malls. Three children.

GARFIELD WESTON, 61 London ENGLAND W. GALEN WESTON,47 Toronto ONTARIO

$3.0

58% of George Weston Ltd.: Loblaw supermarket chain (400 stores), National Tea Co., E.B. Eddy Forest Products, 100 other subsidiaries; Associated British Foods, which has more than 100 subsidiaries. In 1882, George Weston, an 18- year-old baker's apprentice, began selling bread door to door. Grandson Garfield runs British-based companies. His brother Galen heads North American operations. Boyishly handsome Galen owns castles in England, where he plays polo with royalty, and in Ireland, where Irish Republican Army gunmen once tried to kidnap him.

KONRAD HENKEL, 72 and family Dusseldorf WEST GERMANY

$2.9

40% of Henkel & Cie (1987 sales: $5.1 billion). Grandfather Fritz Henkel founded Henkel Works, a chemical colossus built on the strength of Persil wash powder, a German household word long before World War I. Konrad joined the family firm in 1949 as a chemist, and ran it from 1965 to 1980. He and second wife Gabriele, an art history professor, throw frequent parties that feature an eclectic mix of avant-garde artists and politicians of all factions.

CARGILL MACMILLAN JR., 60 WHITNEY MACMILLAN, 58 Minnetonka MINNESOTA

$2.9

About 60% of Cargill, one of the largest privately held companies in the U.S. (estimated annual sales: $32 billion). Whitney is chief executive of the 123-year-old grain-trading company started by his great-grandfather. Brother Cargill recently retired as senior vice president. They are obsessed with secrecy. Company headquarters, a 63-room replica of a French chateau, is hidden behind acres of trees. Whitney has two children, Cargill four.

KONOSUKE MATSUSHITA,93 Osaka JAPAN

$2.8

Major share of Matsushita Electric Industrial and other companies, whose brands include Panasonic, Technics, Quasar, and National, with sales of $27 billion in 1987. Began as a bicycle-shop apprentice in 1905. Launched Matsushita Electric as a maker of plugs and sockets in 1918. His adopted son is chairman.

SIR JOHN MOORES, 92 Formby ENGLAND

$2.8

Owns Littlewoods, the largest private company in Britain, operator of Littlewoods Football Pools, 175 retail stores, mail-order companies; cash. Left school at 14. In 1923 organized a betting pool in which Britons could wager a few pennies on the outcome of football matches. Today 12 million people play the pools each week. Four children, 19 grandchildren.

YOSHIAKI TSUTSUMI, 54 Tokyo JAPAN

$2.8

40% of Kokudo Keikaku, which owns 48% of Seibu Railway. The son of a wealthy landowner and retailer, Yoshiaki inherited the land (including Seibu Railway) while his half brother, Seiji, got the stores. Japan's explosion of land prices propelled Yoshiaki into billionaire ranks. Seiji is worth mere millions.

FRIEDRICH KARL FLICK, 61 Munich WEST GERMANY

$2.7

Cash from selling 10% of Daimler-Benz, 97% of Buderus Steel, 28% of W.R. Grace, and other companies; major shareholder in German insurance companies. Born into a steelmaking family that flourished during Hitler's rearming of Germany. Cashed in shareholdings in 1986 to pay $200 million in back taxes. Twice divorced, lives with a former chambermaid in a fortress-like home. Never leaves home without bodyguards. Two daughters.

PRINCE JOHANNES THURN UND TAXIS, 62 Regensburg WEST GERMANY

$2.7

Thurn und Taxis Bank, one of West Germany's largest private banks; real estate in West Germany, Brazil, and Canada; 100% of Produco, a supplier of rare metals to industry; family brewery. At 23, took control of a family fortune that originated with land grants from Napoleon. Finally got serious about business after a long run as a playboy. Married for the first time at 54. His wife, Gloria, is 30 years his junior. Known as Princess TNT, she throws parties that are the stuff of legend. Three children.

ERIVAN KARL HAUB, 56 Tacoma WASHINGTON

$2.6

Owner of Tengelmann Group, largest supermarket and drugstore chain in Germany. Inherited Tengelmann food stores from his mother's family and expanded the company by buying German rivals. Also controls A&P, the U.S. giant, and Waldbaum's and Shopwell/Food Emporium in the New York area. Still a German citizen, he lives in Tacoma. Three sons.

H. ROSS PEROT, 58 Dallas TEXAS

$2.6

Cash, securities, and venture capital; gas; oil; real estate. Son of a cotton broker, Perot quit IBM in 1962 to start his own computer services company, Electronic Data Systems. In 1984 he sold EDS to General Motors for $2.5 billion and joined the board. He departed in 1986 after an increasingly public * feud with GM Chairman Roger Smith over how the auto giant ought to be run. Has given more than $100 million to charity so far. Five children.

SILVIO BERLUSCONI, 52 Milan ITALY

$2.5

Gruppo Fininvest (consolidated sales: $7 billion), holding company for TV networks and local stations; financial services; real estate; soccer team. Founded a construction company in 1961 and built Milan's first modern suburb. Finding a loophole in Italy's broadcasting laws, he set up the first nongovernment TV network. Lives in a tenth-century former monastery with a discotheque in the basement. Four children.

ANNE COX CHAMBERS, 68 Atlanta GEORGIA BARBARA COX ANTHONY, 65 Honolulu HAWAII

$2.5

97% of Cox Enterprises, which owns 19 daily newspapers, including the Atlanta Constitution and the Dayton Daily News, and eight TV stations. Daughters of Democratic presidential nominee James M. Cox, who lost to Warren Harding in 1920. Five children between them.

LI KA-SHING, 60 HONG KONG

$2.5

About 40% of Cheung Kong, which controls Hutchison Whampoa, a Hong Kong trading conglomerate; controlling interest in Husky Oil of Canada; Hongkong Electric; real estate in Hong Kong and Canada. Master of the fickle Hong Kong real estate market, Li's acquisition of Hutchison Whampoa in 1979 made him the first Chinese to control a British ''hong'' or trading company. Probably the world's most frugal billionaire.

FREDERIK H. FENTENER VAN VLISSINGEN, 55 and family Hilversum NETHERLANDS

$2.5

Major shareholdings in Steenkolen Handels Vereniging (SHV), worldwide distributor of consumer goods; Noro Group, investment manager for individuals and institutions; Akzo NV, chemicals. The fortune was secured by a 19th- century marriage with the van Beuningens, among Holland's leading coal traders.

ANTON CASPAR RUDOLPH DREESMANN, 65 and family Laren NETHERLANDS

$2.4

Major shareholder, Vendex International, family-owned holding company for chains of Vroom and Dreesmann and other European department and clothing stores. Dreesmann, who has a doctorate in economics from Amsterdam University, bought out a number of family members five years ago. Profits have tripled since then.

THOMAS SCHMIDHEINY, 43 STEPHAN SCHMIDHEINY, 40 ALEXANDER SCHMIDHEINY, 36 Zurich SWITZERLAND

$2.4 Holderbank, the world's largest cement company operating on five continents; and Anova Holding AG, in construction, electronics, packaging, real estate, banking, watches. Fourth-generation heirs to Switzerland's most successful industrial dynasty.

WARREN EDWARD BUFFETT, 58 Omaha NEBRASKA

$2.3

45% of Berkshire Hathaway, the vehicle for investments in Capital Cities/ABC, Geico, Washington Post, and others. A stockbroker's son, he began investing at 11 with money earned from paper routes. Since he took over Berkshire Hathaway in 1965, he has increased book value per share from $19.46 to $2,477. Three children. Plans to give most of his money to charity.

AUGUST VON FINCK, 58 and family Munich WEST GERMANY

$2.2

Munich real estate; 9% of Munchner Ruckversicherung, the world's largest reinsurance company; 6% of Allianz Insurance Corp., Germany's biggest; interests in banking, construction, and more.His father was a German insurance pioneer who had been one of Hitler's main financial backers. He now heads Merck Fink & Co., a Munich bank.

DAVID PACKARD, 76 and family Los Altos Hills CALIFORNIA

$2.2

17% of Hewlett-Packard.In 1939 Packard, a Stanford football player, and classmate William Hewlett (see below) scraped up $538 to start a business making measuring and control devices. He plans to turn over his stock to a foundation dedicated primarily to child health care, a cause championed by his late wife. Three daughters, one son.

GRETE SCHICKEDANZ,72 Furth WEST GERMANY

$2.2

Owns Quelle, Europe's largest mail-order catalogue business.She became an apprentice at 16 in a wholesale linen and woolen company owned by Gustav Schickedanz. In 1942 she married the boss. After the war, she started from scratch. Gustav, a Nazi Party member, was barred from business. He died in 1977. One daughter, one stepdaughter, and two stepsons.

RINJI SHINO,79 Osaka JAPAN

$2.2

Owns bus, shipping, and real estate companies in Japan; a premodern Japanese art collection; a winery in Medoc; wooded land outside Paris.Descendant of ninth-century Japanese royalty, Shino inherited land and a group of tourism - companies at a hot springs near Osaka. A dedicated Francophile. Grandchildren are named after months of the year -- in French.

JOSEPHINE FORD, 65 WILLIAM CLAY FORD SR.,63 and family Detroit MICHIGAN

$2.0

40% of voting stock of Ford Motor (1987 sales: $72 billion).Henry Ford II, the eldest Ford grandson, died last year at 70, leaving brother William and sister Josephine as the survivors of his generation. William is vice chairman of Ford and owner of the Detroit Lions. Josephine (known as Dodie) is married to Walter B. Ford, no relation. Four children each.

LIEM SIOE LIONG,72 Jakarta INDONESIA

$2.0

24% of Bank Central Asia, Indonesia's largest private bank; 67.6% of Bogasari Flour Mills; 45% of Indocement, the largest cement company; 69% of First Pacific Holdings, a Hong Kong-based finance and trading conglomerate.Indonesia's wealthiest businessman is a Chinese emigrant who supplied rebels during the struggle for independence from the Dutch after World War II. Has received lucrative government contracts since.

SHEIKH RASHID BIN SAID AL MAKTOUM, 78 and family DUBAI

$2.0

Ruler of an oil-rich land; extensive foreign investments.His four sons have been running the state since 1980, when the sheikh suffered a series of strokes. Muhammad, the most forceful, controls oil and foreign investments. But Maktoum, the eldest, will succeed his father as ruler.

SULIMAN ABDUL-AZIZ AL RAJHI, 66 and family Riyadh SAUDI ARABIA

$2.0

50% of Al Rajhi Banking & Investment Corp.; real estate; agricultural enterprises.Suliman supposedly got his start by buying gold from pilgrims in Mecca, then sending it back to Riyadh, where it commanded a better price. Shares wealth with four brothers.

EDMUND VESTEY, 56 SAMUEL, LORD VESTEY, 47 Gloucestershire ENGLAND

$2.0

Through Union International PLC, probably the largest privately owned multinational in the world, the Vesteys control some 250 companies in 25 countries.At the turn of the century, William and Edmund Vestey pioneered refrigeration in transporting meat. Today their grandsons, cousins Edmund and Samuel, Lord Vestey, are the world's largest meat retailers.

LILIANE BETTENCOURT, 65 Paris FRANCE

$1.8

28.5% of L'Oreal, maker of hair colorings, Lancome cosmetics, Anais Anais perfume; about 4% of Nestle; more than 30% of Cosmair. Her father invented the first chemical hair dye in his kitchen sink in 1907, then launched L'Oreal by cycling around Paris peddling his concoctions to hair salons. Liliane is the wealthiest person in France. Married, one child.

ESTEE LAUDER, 80 and family New York NEW YORK

$1.8

100% of Estee Lauder Inc. (estimated annual sales: $1.4 billion).The child of poor immigrants, she began selling her Hungarian uncle's ''magic cream'' potion during the Depression. Popularized skin care products for men (Aramis). Son Leonard, 55, is president and chief executive. His brother Ronald, 44, is chairman of Lauder Investments.

SUMNER REDSTONE, 64 Boston MASSACHUSETTS

$1.8

100% of National Amusements Inc. and 83% of Viacom.Starting with drive-in movie theaters in New York and New England, he built the family-owned company into a highly profitable theater chain with 425 screens. In 1987 he paid $2.8 billion for Viacom, one of the nation's largest media companies (Showtime, MTV cable networks). Married, two children.

EDWARD BRONFMAN, 61 PETER BRONFMAN, 58 Toronto ONTARIO

$1.7

Edper Enterprises: investments in energy, financial services, and consumer products companies.The ''poor'' cousins of Edgar and Charles Bronfman (see above) were cut out of the Seagram part of Uncle Sam Bronfman's empire. But they've gotten along. They own a big piece of John Labatt, the Canadian brewery, which also owns the Toronto Bluejays.

INGVAR KAMPRAD, 62 and family Lausanne SWITZERLAND

$1.7

Control of IKEA, a home furnishings company, through the family charitable foundation; real estate; banking.Started at 17 selling ballpoint pens through the mail in his native Sweden. Built a do-it-yourself furniture empire with 77 stores from Norway to Saudi Arabia. Claims his weakness is decision-making, but that the Lord gave him common sense to make up for it.

REINHARD MOHN,67 Gutersloh WEST GERMANY

$1.7

90% of Bertelsmann AG, the largest media conglomerate in the world, which includes Bantam Books, Doubleday.His maternal grandfather, Carl Bertelsmann, published Protestant theological treatises until the Nazis blew up his shop in 1940. Returning home from a U.S. prisoner-of-war camp, he restarted the publishing house with a book club, an idea he had picked up in America. Lives modestly with his wife and three daughters. Chops wood at his country home for pleasure.

SULIMAN SALEH OLAYAN, 69 Riyadh SAUDI ARABIA

$1.7

Controls Olayan Group, which manages portfolio including 7% of First Chicago Corp, 5.3% of Transamerica, 5% of Occidental, and 1% of Chase Manhattan, and some 25 companies in real estate, food importing, transportation, insurance, and construction.Started penniless in 1937 as a dispatcher for Aramco during construction of the Trans-Arabian pipeline. Later become a subcontractor. The most unlikely of billionaires, he has no palaces, yachts, or private jets. Married to an American. Four children.

MARVIN DAVIS, 63 Beverly Hills CALIFORNIA

$1.6

100% of Davis Oil Co.; real estate.The romance has gone out of oil and gas for Davis, and he's yearning to get back into entertainment. Trouble is, he can't find any suitors. First CBS rebuffed him. Then Lorimar Telepictures snubbed his takeover attempt last year. He reportedly sold the Beverly Hills Hotel to the Sultan of Brunei. Lives with his wife in a mansion he bought from Kenny Rogers. Five children.

WILLIAM R. HEWLETT, 75 Portola Valley CALIFORNIA

$1.6

12% of Hewlett-Packard.The engineering wizard who started the company with David Packard (see above). Like Packard, he likes giving money to good causes. Donates $34 million a year to six different charities. Two daughters, three sons.

WILLIAM R. HEARST JR., 80 New York NEW YORK RANDOLPH A. HEARST,72 San Francisco CALIFORNIA

$1.6

40% interest in Hearst Corp. (14 consumer magazines, 14 newspapers, 6 TV stations, 7 radio stations, and 2 book publishers).Their father built the nation's largest newspaper empire, starting with the San Francisco Examiner in 1887. Today William Jr. oversees 14 dailies as editor-in-chief of Hearst Newspapers. Brother Randolph is chairman of the board. Seven children between them, including once notorious kidnap victim Patty.

MARGARET HUNT HILL, 72 HAROLDSON ''HASSIE'' HUNT III, 71 Dallas TEXAS

$1.6

Large interests in Hunt Petroleum Corp, real estate, investments. Eldest child of H. L. Hunt, Margaret handles investments for brother Hassie, who reportedly suffered a nervous breakdown. Married to oilman Al Hill. Three children.

MASATOSHI ITO, 64 and family Tokyo JAPAN

$1.6

12.6% of Ito-Yokado Co., Japan's most profitable supermarket chain; subsidiaries include 7-Eleven Japan (3,300 stores); and Denny's Japan. Ito says he parlayed his uncle's small dry-goods store into the world's third- largest retailer by using American methods. Three children.

CHARLES A. SAMMONS, 90 Dallas TEXAS

$1.6

Owns Sammons Enterprises, including cable systems and insurance companies. Started as a feed broker, founded an insurance company, and moved on to collect companies. Began buying cable TV systems long ago. Plans to leave half his money to Dallas charities. One daughter.

GIOVANNI AGNELLI, 67 and family Turin ITALY

$1.5

28.1% of automaker Fiat (1987 sales: $30 billion); insurance; department stores; publishing; concrete; telecommunications; and much more.Grandson of the founder, Agnelli controls Italy's largest single private industrial group.

Y. F. CHANG, 61 Taipei TAIWAN

$1.5

Major ownership of Evergreen International Corp., the world's largest container shipping company.Son of a ship's carpenter, Y.F. started by buying an old freighter in 1968. Very private. A member of the enigmatic Yikuantao religious sect, a patchwork of Buddhism, Taoism, and other faiths. A golfer, he recently shot two holes in one on the same day. Four children.

JACK KENT COOKE, 75 Middleburg VIRGINIA

$1.5

Cooke Cablevision; Los Angeles Daily News; Washington Redskins; and New York's art deco Chrysler Building.After selling encyclopedias door to door, Canadian- born Cooke took a $24-a-week job managing an Ontario radio station. Went on to buy radio stations in the U.S. and says he was a millionaire by 30. A $42 million divorce settlement with his first wife got him into the Guinness Book of World Records (since displaced by Saudi Sheikh Muhammad Al Fassi). Currently going through a messy divorce with 32-year-old wife No. 3. Three children.

TAMESABURO FURUKAWA, 98 Nagoya JAPAN $1.5

Nippon Herald Films, which distributes foreign films and owns a host of movie theaters in Japan; the Herald Group of about 50 entertainment-related companies, including golf courses, ski slopes, restaurants.After a financial panic in 1920 nearly wiped him out, Furukawa switched from jewelry to movie theaters. The world's oldest billionaire still manages his flagship company, Nippon Herald Films. Grandsons have top executive positions.

EDWARD GAYLORD, 69 Oklahoma City OKLAHOMA

$1.5

Oklahoma Publishing; one-third of the Texas Rangers; 22,000 acres of Colorado real estate.The ultraconservative Gaylord took over Oklahoma Publishing, owner of the capital city's daily newspaper, after his father's death in 1974. Built a country-western empire that includes the Grand Ole Opry and cable's Nashville Network. Four children.

LAWRENCE, LORD KADOORIE, 89 HORACE KADOORIE, 87 MICHAEL KADOORIE,47 HONG KONG

$1.5

25% of China Light & Power Co.; 30% of Hongkong & Shanghai Hotels; substantial interest in Schroeder Wagg bank.The Kadoorie family migrated to Hong Kong from Iraq in 1880 and began developing land. Lawrence is a member of the British House of Lords.

JOSE ERMIRIO DE MORAES, 61 ANTONIO ERMIRIO DE MORAES, 60 MARIA HELENA DE MORAES, 57 ERMIRIO PEREIRA DE MORAES,56 Sao Paulo BRAZIL

$1.5

Industrias Votorantim, Brazil's largest industrial conglomerate. Their father built a failing textile company into Brazil's most formidable business. The brothers each control parts of the business, but daughter Maria Helena has no role. Her father long ago barred women shareholders from management.

SHEIKH ZAYED BIN SULTAN AL NAHAYAN,72 ABU DHABI

$1.5

Oil; investments include U.S. Treasury bond futures and a 1,200-acre Champagne vineyard. Zayed seized power from his brother in 1966. A Bedouin who grew up in poverty, he has given away millions. At last count, he had 22 daughters and 19 sons. Cousins dominate top government posts.

ISAO NAKAUCHI,65 Kobe JAPAN

$1.5

14.9% of the Daiei, Japan's largest supermarket chain; real estate and art. Expanded the family drugstore business into a nationwide supermarket chain. Says he was inspired by the James Cagney movie Angels With Dirty Faces, but ( not by the Cagney strut. He was fascinated with scenes showing American drugstores selling toiletries and candies along with medicine.

OSMAN AHMED OSMAN,70 Cairo EGYPT

$1.5

Arab Contractors Corp., builders of the Aswan High Dam; Middle East Land Reclamation Co.; founder of Suez Canal Bank and the National Development Bank of Egypt. Most prolific builder in Egypt since the Pharaohs. Son Mahmoud is married to the late Anwar Sadat's youngest daughter.

LAURANCE S. ROCKEFELLER, 78 DAVID ROCKEFELLER, 73 New York NEW YORK

$1.5

Joint investments include $1.1 billion in a family trust, $350 million in stocks and bonds, real estate, and venture deals. Grandfather John D. created the Standard Oil Trust. David is a father of six. His son David Jr. is considered the likeliest heir apparent to family leadership. Laurance, the father of four, favored the 1985 cash-out of Rockefeller Center Properties. He sold his stake in Rockresorts hotels.

LAURENCE ALAN TISCH, 65 PRESTON ROBERT TISCH, 62 New York NEW YORK

$1.5

25% of Loews Corp.; through Loews, 24.8% of CBS; 100% of Loews Hotels, 82% of CNA Financial, 95% of Bulova, and other investments. When Larry graduated from college in 1946, his parents gave him $125,000, which he invested in a run- down New Jersey resort. His brother joined him two years later, and together they restored hotels, ventured into movie theaters, tobacco, and insurance companies, and built a $9-billion-a-year conglomerate. Larry is chairman of Loews and president of CBS. Bob is president of Loews. Seven children between them, including three sons in the business.

TED ARISON, 64 Miami FLORIDA

$1.4

80% of Carnival Cruise Lines; Ensign Bank, Miami Heat, the city's first pro basketball team; real estate and financial services. Arison emigrated from Israel in 1954 and eventually got into the cruise business. In 1974 he bought out his partner for $1 (taking on $5 million in debt) and turned Carnival Cruise Lines into a rousing success by appealing to middle-income families. Son Micky is chief executive. Daughter Shari runs the family foundation.

DONALD BREN, 56 Newport Beach CALIFORNIA

$1.4

92% of Irvine Co., with 65,200 largely undeveloped acres in Orange County, California. Made his mark as a developer of Mission Viejo, a planned community south of Los Angeles. Took over Irvine Co. in 1977. Now he's in court battling Joan Irvine Smith, granddaughter of the company's founder, in a dispute over purchase of her shares in 1983. Passions besides real estate: contemporary American art and George Bush's campaign. Divorced; two sons and one daughter.

WILLIAM GATES III, 32 Seattle WASHINGTON

$1.4

40% of Microsoft computer systems. In tenth grade he made $20,000 by developing a computer program that plotted traffic patterns in Seattle. He dropped out of Harvard to co-found Microsoft. The youngest billionaire, he's over the hill at Microsoft, where the average age is 30. An eligible bachelor who drives too fast.

HARRY B. HELMSLEY, 79 New York NEW YORK

$1.4

Real estate, including hotels and a stake in the Empire State Building. Among Helmsley's early jobs was collecting rent in New York's Hell's Kitchen. He assembled a real estate fiefdom through syndication. In 1972 he married Leona Roberts, a hard-driving real estate broker who had risen to president of one of his divisions, and the couple broke into the high life. In April the Helmsleys were charged with income tax evasion. They allegedly charged renovations of their Greenwich, Connecticut, estate to their hotel and real estate companies. No children.

ROBERT MAXWELL, 65 London ENGLAND

$1.4

51% of Maxwell Communication PLC, printing business in Europe and the U.S.; the Mirror Group Newspapers; Pergamon Press, publisher of technical and scientific newspapers. The eldest son of a poor Czechoslovakian laborer, Maxwell (original name: Jan Ludwig Hoch) left his native land in the 1930s. He acquired a struggling British printing and communications firm in 1981, restored it to health, and was on his way to building a global communications empire. In 1987 he tried to take over U.S. publisher Harcourt Brace Jovanovich. Now he's bidding for Macmillan.

ROGER MILLIKEN, 72 Spartanburg SOUTH CAROLINA GERRISH MILLIKEN, 71 New York NEW YORK

$1.4

Milliken & Co.(estimated annual revenues: $2 billion), 7.3% of Mercantile Stores; 100,000 acres of forest preserves in Maine. Seth Milliken started a Maine-based dry-goods store in 1865 and expanded into manufacturing. Grandson Roger is chief executive of the closely held textile company. His brother Gerrish retired in 1986 as Milliken's vice president.

KEITH RUPERT MURDOCH, 57 New York NEW YORK

$1.4

46% of the News Corp., media empire with seven TV stations, 162 newspapers, and 26 magazines in Australia, Britain, Hong Kong, and the U.S. An Oxford graduate, he took over the Adelaide News two years after his father died in 1952. News Corp. has an estimated breakup value of more than $7 billion -- before the addition of Walter Annenberg's Triangle Publications, for which Murdoch has just agreed to pay $3 billion. Snickers about his breezy, sometimes sensational journalism have died down. Married to Anna, a novelist; four children.

SIR Y. K. PAO, 69 HONG KONG

$1.4

15% of Standard Chartered Bank in London; extensive real estate interests. He built one of the world's largest independent tanker fleets, then shifted to real estate and banking before the shipping business collapsed in the early 1980s. Four daughters. Two sons-in-law run the empire.

LEONARD NORMAN STERN, 50 New York NEW YORK

$1.4

100% of the Hartz Group, pet supply company, real estate, and owner of the Village Voice and 7 Days magazine. Father Max started Hartz Mountain after emigrating from Germany in 1926 with 2,100 canaries in tow. Leonard took over the business in 1959 and built it into the largest pet supply company in the U.S. In the early 1970s, began buying a swamplike parcel of land in northern New Jersey. Now owns 1,500 acres of the Meadowlands, worth nearly $500,000 an acre. Divorced and remarried. Three children.

SHOJI UEHARA, 60 and family Tokyo JAPAN

$1.4

32% of Taisho Pharmaceutical Co. Shoji manages Taisho, a leading non- prescription drugmaker launched by his adopted father in the 1920s. One of Japan's biggest taxpayers, he sees his wealth as ''something I'm looking after for my country.'' Always carries $750 in emergency pocket money, to buy art books or make sudden charitable contributions. Otherwise lives a spartan life. Doesn't drink or socialize after work. One daughter.

KING HASSAN II, 59 Rabat MOROCCO

$1.3

Real estate, including palaces in Morocco and properties in New York, New Jersey, and Paris. A pauper among princes, King Hassan rules the rare Arab country not blessed with oil. The collapse in world prices for rock phosphate, a staple Moroccan export, has made matters worse for him. Still, he seems blessed with many lives, having escaped two assassination attempts by his own military. One incident left 98 dead at his birthday party. He and his wife, Lalla Latifa, have five children.

ALFRED HENRY HEINEKEN,64 Noordwijk NETHERLANDS

$1.3

About 50% of Heineken brewery. Grandson of the founder, Freddy Heineken married the daughter of an American bourbon manufacturer and honed his marketing skills selling in New York for three years. His company enjoys a 30% market share among foreign beers sold in the U.S. With great wealth comes great risk: In 1983 he survived a 21-day kidnapping, during which he was chained to the wall of an unheated cell. Plans to retire next year.

DAVID H. MURDOCK, 65 Los Angeles CALIFORNIA

$1.3

100% of Murdock Development Corp., holding company for Pacific Holding Co., owner of office buildings and commercial property; Flexi-Van Leasing; 22.7% of Castle & Cooke, a food marketer, producer, and distributor, and real estate developer. He quit tenth grade to work at a gas station. After World War II he bought a tiny restaurant in Detroit for $1,800, sold it for $3,600, and headed west for Phoenix, where he began his career as a builder. He started with houses, graduated to duplexes, hotels, and industrial plants. An aggressive dealmaker, he's best known for his 1982 takeover of Cannon Mills. Spends weekends at his 1,200-acre ranch north of L.A. Widowed, two children.

DONALD W. REYNOLDS, 81 Las Vegas NEVADA

$1.3

Donrey, a media conglomerate with estimated annual revenues of $350 million. The Texas native was fired from his first two jobs as a newspaper ad salesman; both ceased publication after his departure. A UPI correspondent during the Spanish Civil War, the publicity-shy Reynolds accumulated 131 newspapers, mostly in small and medium-size towns. He jets around the country in a lavish 727, but turns out lights to save money. Even longtime associates call him Mr. Reynolds. Three children.

DONALD J. TRUMP, 42 New York NEW YORK

$1.3

Real estate; hotels, including the Plaza in New York; casinos. This most acquisitive real estate tycoon is best known for such namesakes as Trump Tower, Trump Plaza, and Trump Castle. After the Wharton School, he began working for his father, a developer of middle-income housing in Brooklyn and Queens. He and his Czechoslovakian wife, Ivana, a former model and Olympic skier, host star-studded parties aboard Trump's $30 million, 282-foot yacht, the Trump Princess.

LESLIE WEXNER, 51 Columbus OHIO

$1.3

29% of the Limited: 3,200 retail clothing stores including Lane Bryant, Lerner stores, Victoria's Secret, and Henri Bendel; art; real estate in New York City, Palm Beach, and Aspen, Colorado. A law school dropout, he borrowed $5,000 from an aunt and started a clothing store that stocked only sportswear. Today the Limited is one of the nation's largest retailers. A bachelor, Wexner says he's too busy traveling to settle down. His mother, Bella, secretary of the company, works across the hall.

MADELEINE DASSAULT, 87 SERGE DASSAULT, 63 CLAUDE DASSAULT Paris FRANCE

$1.2

49.7% of Avions Marcel Dassault-Breguet Aviation SA; real estate, construction, film studios, publishing, finance, forestry, and a Saint-Emilion vineyard.Madeleine is the widow of aviation pioneer Marcel Dassault and the chief beneficiary of his will. Son Serge is chairman of Avions Marcel Dassault-Breguet Aviation, which produces France's Mirage fighter. Son Claude plays no part in the business.

JOHN T. DORRANCE JR., 69 and family Philadelphia PENNSYLVANIA

$1.2

31.2% of Campbell Soup plus other investments.In the 19th century the Dorrances bought into the Campbell family's soup and preserves business. John T. Dorrance Sr., the inventor of condensed soup, died in 1930, leaving his 11- year-old son a quarter of a $128 million estate. Drafted in 1941, John T. Jr. added a $21 salary to his $20,000-a-month allowance. He joined Campbell after the war and served as chairman for 22 years. An art collector, he lives quietly with his wife on a 40-acre estate.

RAUL GARDINI, 56 and family Ravenna ITALY

$1.2

Ferruzzi Group, Italy's No. 2 company, producers of sugar, chemicals and food; 42% of Montedison, a chemicals giant.He took over Serafino Ferruzzi's company the old-fashioned way -- he married Ferruzzi's daughter. Became chairman in 1980. With the blessing of the Italian government, he is seeking to merge Montedison with state-owned Enichem; together they would be the world's seventh-largest chemical company. Three children.

GORDON PETER GETTY, 54 San Francisco CALIFORNIA

$1.2

Trusts, inheritance, investments.The fourth son of billionaire J. Paul Getty, and only family member present when he died. Sold family's 40% stake in Getty Oil to Texaco in 1984 for $4 billion, which started a family feud. Lives with his socialite-publisher wife, Ann, in a mansion overlooking San Francisco Bay. Prefers to be known as a composer rather than a businessman. Four sons.

SIR JAMES GOLDSMITH, 55 London ENGLAND

$1.2

$800 million in cash; 2.5 million acres of North American timberland.The Eton- educated son of an English father and a French mother amassed a fortune in the food business, then turned to dealmaking. He cashed in his British chips to pay for takeover bids in the U.S. and France. In 1987 he again liquidated most of his holdings, which ranged from Grand Union in the U.S. to France's leading newspaper, L'Express. He recently invested $2 million in his first feature film, Why the Whales Came, because, he says, he liked the story. Seven children by four women. Admits to a mistress in New York and a wife in London.

MARTIN HILTI, 73 LIECHTENSTEIN

$1.2

More than 80% of Hilti Inc., manufacturer of industrial fasteners.One of 13 children of a butcher, Martin started a repair shop with his brother and expanded into design and manufacturing. With Europe in shambles after World War II, there was a tremendous demand for Hilti's fastening technology. Four children. Son Michael, 41, is slated to succeed his father.

SAMUEL JAYSON LEFRAK, 70 New York NEW YORK

$1.2

Real estate, including some 90,000 apartments; oil and gas ventures in Texas and Oklahoma; an entertainment company.His father, a French immigrant, began building apartments in Brooklyn and Queens in 1905. Now he is New York's No. 1 private landlord. Possessions include Gateway Plaza, Lefrak City, and the projected $10 billion Newport project in Jersey City, New Jersey. His interests include oceanography and archaeology -- he helped finance the raising of the Titanic. He and his wife of 47 years, Ethel, have four children.

BRUCE R. MCCAW, 41 CRAIG O. MCCAW, 38 JOHN E. MCCAW, 37 KEITH W. MCCAW JR.,34 Kirkland WASHINGTON

$1.2

39% of McCaw Cellular Communications, a Kirkland, Washington-based cellular telephone firm.Sons of a Centralia, Washington, cable TV operator, the brothers are betting that car phones will take off as cable did. They sold all their cable holdings to fellow billionaire Jack Kent Cooke for $755 million last year, pouring the proceeds into a nationwide cellular phone network. After going public a year ago, the company lost $60 million in the first quarter, but it is expected to turn the corner soon.

MAJA SACHER-STEHLIN, 92 PAUL SACHER, 82 and family Frenkendorf SWITZERLAND

$1.2

Controlling interest in Hoffmann-La Roche pharmaceutical firm.The son of a gardener, Paul Sacher married Maja, the widow of Emanuel Hoffmann-La Roche, in the early 1930s and took control of the family fortune. Claims he is ''just an artist.'' A conductor, he has commissioned 200 contemporary compositions from musicians ranging from Bartok to John Cage. Collects classical scores of Bach, Haydn, Beethoven, Handel, and Mozart. Maja has two children from her previous marriage. Sacher has an illegitimate son from an earlier relationship.

PRINCE SULTAN BIN ABDUL-AZIZ AL SAUD, 62 Riyadh SAUDI ARABIA

$1.2

Saudi Arabia's oil riches.As minister of defense, he controls the largest single item on the Saudi budget. Like others in the family, he regards government money as partly his own.

HAROLD C. SIMMONS, 57 Dallas TEXAS

$1.2

87.2% of Valhi, a Dallas-based company with interests in timber, sugar, and fast-food restaurants; real estate.Bought a single drugstore in 1961 and built it into a 100-store chain. In 1973 he sold the chain and began buying companies at bargain prices. Wants to upgrade the image of the corporate raider: ''It's a positive thing.'' An arthritis sufferer, he has pledged $10 million for research to the University of Texas Southwestern Medical Center. Lives with wife Annette in a relatively modest five-bedroom home. Four daughters, four granddaughters.

BARON HEINRICH THYSSEN-BORNEMISZA,67 Lugano SWITZERLAND

$1.2

Thyssen-Bornemisza Group (sales: $2.8 billion) with 200 companies in fluid systems, information technology, electronics, packaging, metal, automotive products, and shipping; art; real estate.Chairman of TBG, he admits to spending most of his time in pursuit of the arts. Married five times; four children. During his third divorce proceeding, the judge complained that he was taxing the Swiss economy by divorcing foreign women who thus become eligible for Swiss pensions.

AUGUST A. BUSCH JR.,89 St. Louis MISSOURI

$1.1

13.2% of Anheuser-Busch Cos. (1987 sales: $8.3 billion), which includes brewery, Campbell Taggart bakery, aluminum can manufacturer.His grandfather started the brewery over a century ago. The last of the great beer barons, ''Gussie'' became a Democrat because he was so grateful to Franklin D. Roosevelt for repealing Prohibition. At 81 he married his former secretary, his fourth wife. She died last month. Ten of his 11 children survive. Eldest son August III is the only one active in the company. Chairman and president, he samples beer shipped in from his 11 breweries every evening.

RAY HUNT, 45 and family Dallas TEXAS

$1.1

100% of Hunt Oil Co.; real estate; other investments.Eldest of H. L. Hunt's ''second family,'' children of H. L. and Ruth Ray. At 31, Ray took over the ailing Hunt Oil from his father and expanded its international operations. The largest of his North Yemen fields have reserves of an estimated 500 million barrels. Shares fortune with his mother and three sisters.

ALICE SHEETS MARRIOTT., 80 JOHN WILLARD MARRIOTT JR., 56 RICHARD EDWIN MARRIOTT JR.,49 Bethesda MARYLAND

$1.1

23% of Marriott (400 hotels, 1,036 restaurants, plus contract food services); assets include stock in several trusts for the brothers' children.The Marriott brothers have built the business begun by their father and mother, Alice, as a nine-stool root beer stand in Washington. Their secret: hands-on management. Chairman J. Willard travels 200,000 miles a year keeping tabs on their hotels and restaurants. Brother Dick hits the road too as vice chairman. Devout Mormons. Eight children among them.

KERRY PACKER, 51 Melbourne AUSTRALIA

$1.1

Consolidated Press Holdings, Australia's largest magazine publisher with investments in textiles, chemicals, livestock, construction, property, financial services.Now that the crash has taken his rival Robert Holmes a Court out of the running, Kerry Packer is Australia's only undisputed billionaire. He was born into the business empire controlled by his despotic father, Sir Frank Packer, assuming control when the elder Packer died of pneumonia in 1974. Packer was a champion swimmer, runner, boxer, and polo player. A chain-smoking insomniac, he has an insatiable appetite for business and betting. Married with two children.

KICHINOSUKE SASAKI, 56 Tokyo JAPAN

$1.1 Thogensha, a real estate firm.A medical doctor with a degree from Keio University, he opened a clinic for geriatric diseases and began investing in real estate on the side. Decided investing was more fun than removing cataracts and plunged in full time. Owns commercial buildings and condos in Tokyo that he rents mainly to foreigners for astronomical sums.

GENEVIEVE SEYDOUX FORNIER DE CLAUSONNE and family Paris FRANCE

$1.1

Fornier, the family holding company; investments in Schlumberger Ltd.; Chargeurs SA, a diversified transportation, textile, and communications firm; Gaumont, France's largest movie studio; and others.The family matriarch is a daughter of the late Marcel Schlumberger, who with his brother built the No. 1 oil exploration company in the world. The Seydoux children have invested in numerous businesses. None works for Schlumberger. Son Jerome, 54, was president for a mere 4 1/2 months in 1975 beforehe departed. Now he is CEO of Chargeurs. Nicholas, 49, owns more than half the shares in Gaumont.

KARL ALBRECHT, 68 THEO ALBRECHT, 66 Essen WEST GERMANY

$1.0

ALDI discount stores in West Germany, Austria, Belgium, the Netherlands, and Denmark; Benner Tea Co., an Iowa-based U.S. company. Father was a coal miner, mother ran a grocery in the Ruhr. After World War II the brothers took over the family business and built a chain of discount stores. In 1971 Theo was kidnapped and released for a ransom of $3.7 million.

PHILIP FREDERICK ANSCHUTZ, 48 Denver COLORADO

$1.0

100% of Anschutz Corp. (investments in oil exploration, coal and uranium mining, real estate, railroads, and stocks.Anschutz took out leases on a 75,000-acre Colorado ranch where he struck oil in 1978. He plans a merger of his Denver & Rio Grande Railroad with Southern Pacific. Three children.

LUCIANO BENETTON, 53 GIULIANA BENETTON, 51 GILBERTO BENETTON, 47 CARLO BENETTON, 45 Treviso ITALY

$1.0

Owners of Benetton (1987 sales: $974 million), designers and manufacturers of casual clothes sold worldwide in franchised stores.At 14, sister Giuliana began selling her hand-knit sweaters to help out the family. The company she and eldest brother Luciano formed in 1965 has grown into a giant operation with 5,000 stores in 70 nations, including 700 in the U.S. All four siblings have jobs in the company. Newest venture: bringing colorful sweaters to Moscow.

SEBASTIO FERRAZ DE CAMARGO PENTEADO, 79 Sao Paulo BRAZIL

$1.0

Dominant shareholdings in 25 companies in construction, mining, ranching, and banking.Orphaned son of a farmer, Camargo dropped out of school to work on a road gang. Soon he was a subcontractor with his own crew. He moved up to railroads and dams, and now he's building an extension to the subway system in Sao Paulo. He spends much of his time flying around Brazil in his private jet checking on projects. Three daughters.

ERNEST GALLO, 79 JULIO GALLO, 78 and family Modesto CALIFORNIA

$1.0

100% of E.&J. Gallo Winery.When your name is synonymous with wine, you don't let just anyone use it -- even if he is your brother. Ernest and Julio Gallo, whose winery produces one in every four bottles of wine sold in this country, continue their court battle to stop younger brother Joseph from using the Gallo name on his cheese products. Joseph is countersuing. Four children between them.

KHALED BIN IBRAHIM ABDUL-AZIZ BIN IBRAHIM Riyadh SAUDI ARABIA

$1.0

Real estate and investments.Their sister is the favorite wife of King Fahd and mother of his adored youngest son, Abdul-Aziz, 16. Given this advantageous connection, the brothers have enriched themselves with large commissions from defense and aviation contracts.

TARO IKETANI, 71 and family Tokyo JAPAN

$1.0

38% of Tokyo Steel Manufacturing, the largest electric furnace-steel maker in the world.He founded the company in 1934 and ran it until 1975, when he gave the presidential reins to his oldest son. Company share prices have almost quintupled in the past year.

KANICHIRO ISHIBASHI, 68 and family Tokyo JAPAN

$1.0

16% of Bridgestone Corp. Kanichiro's father, Shojiro, started Bridgestone in 1931 and shaped it into a major tire manufacturer. Kanichiro expanded into Southeast Asia, Europe, and America. Now honorary chairman, he helped shape the successful $80-a-share bid for Firestone. Three children.

PRINCE FRANZ JOSEPH II, 82 LIECHTENSTEIN

$1.0

82% of Liechtenstein Bank, the country's largest bank; real estate; agricultural operations in Austria and the U.S.; wineries; art collection.Ruler of this 61-square-mile principality. Liberal tax laws and confidential banking practices have attracted foreign investors. Eight years ago the Liechtenstein bank was no more than a deposit box for the remaining European aristocrats. Today it's a modern international money center. Crown Prince Hans Adam has begun taking over.

AHMED JUFFALI, 59 Riyadh SAUDI ARABIA

$1.0

E.A. Juffali & Brothers, the largest private business in the Arabian Peninsula, a trading company with contracting and industrial subsidiaries; 60% of the company's revenue comes from its Daimler-Benz franchise.Orphaned as a child, Juffali got his start by winning a contract in the 1940s on a project to electrify Arabian cities, eventually bringing light to Mecca.

GENSHIRO KAWAMOTO, 56 Tokyo JAPAN

$1.0

Marugen Company: investments in real estate, including prime properties in Tokyo and Honolulu.Inherited a clothing store but by 21 had settled on a career in real estate. Took his first trip to Honolulu a year ago and kept coming back for more. At last count he had bought 177 properties there -- for cash -- including the $41 million Henry Kaiser mansion, which he is transforming into a luxury camp for kids. Single, he thinks marriage is a bore.

VEHBI KOC Istanbul TURKEY

$1.0

Koc Holding: 116 companies, including automotive, household appliances, food, banking, insurance, construction, and tourism.This descendant of a 12th- century Muslim philosopher began with a small construction materials firm in 1926. Widower. All four children work for the company.

LEE SENG WEE,58 and family SINGAPORE

$1.0

25% of Oversea-Chinese Banking Corp.; rubber, pineapple, and palm oil plantations in Malaysia; real estate, publishing, and insurance in Singapore.Lee inherited a fortune from his father, who prospered in rubber, pineapples, banking, and trading in Malaysia and Singapore. Two sons and a daughter.

SALEM AHMED BIN MAHFOUZ,81 Mecca SAUDI ARABIA

$1.0

52% of National Commercial Bank, Jiddah; 30% of BCCI Holdings of Luxembourg; 10% of First American Bankshares.Founded what became largest locally owned bank in Saudi Arabia. Son Khaled is chief executive.

RUDOLF AUGUST OETKER, 72 and family Bielefeld WEST GERMANY

$1.0

Oetker Group, West Germany's largest food company, and some 70 enterprises.Grandson of the company's founder, he was called home from the front in 1944 to salvage the empire after his stepfather, mother, and two sisters were killed in an air raid. Expanded into shipping, fishing, brewing, beverages, banks, insurance, and hotels. Lives with his third wife in Bielefeld and frequently visits his Long Island estate. Eight children.

SAKIP SABANCI, 55 Istanbul TURKEY

$1.0

Sabanci Holding, a textile and rubber manufacturer.His father was a peasant who saved one-quarter of his paycheck for carrying cotton bundles to buy a textile business. Tight with a Turkish lira, Sabanci once tried to bargain in Harrods. Married to his cousin; three children.

JOHN RICHARD SIMPLOT, 79 Boise IDAHO

$1.0

100% of J.R. Simplot Co., world's largest potato processor, and producer of fertilizer, beef cattle, frozen fruits and vegetables.Jack Simplot grew up in a one-room cabin on the banks of the Snake River. An eighth-grade dropout, he raised pigs and earned enough money to start a potato-processing business. Today the spud king is the No. 1 supplier of french fries used by McDonald's. No plans to retire. Four children.

ABDUL-AZIZ AL SULIMAN, 49 Jiddah SAUDI ARABIA

$1.0

Jiddah's Bank Al Jazira; Saudi real estate; widely diversified investments, including Nissan's Saudi distributorship, Meridien Hotels, Caribbean cement plants, and ships.Son of Saudi Arabia's first finance minister, Suliman was granted a cement concession by the government.

KITARO WATANABE, 54 Tokyo JAPAN

$1.0

Azabu Group, which includes Azabu Construction and Azabu Motors; real estate, owns substantial properties in Tokyo and Hawaii.Got his start selling used cars, then began importing Chryslers to Japan. Most of his earnings come from real estate. Four children.

BOX: WHAT LIES BEHIND THE NUMBERS

Estimates of net worth are based on published information or appraisals of asset values. To qualify, a prospect must have net worth -- total assets after subtracting debt -- of $1 billion or more. For those with holdings in publicly traded companies, the value of their shares was computed using the closing price on July 15. Currency conversions into U.S. dollars were based on July 15 exchange rates. To determine the value of holdings in private companies, FORTUNE identified similar public companies, made reasonable adjustments for dissimilarities, and calculated a value based on the current market value of the public counterparts. In some cases, we used prices paid for similar companies in recent takeovers or buyouts. Where data is lacking for ownership of shares in private companies, we used the best information available from persons knowledgeable about the companies and individuals involved. The list includes individuals or a ''nuclear'' family composed of husband and wife, parent and child, siblings, or some combination of those relationships. We tried to exclude cousins and in-laws, though when brothers and their children are involved in a business, the cousins obviously have a stake in a single fortune. We are indebted to our correspondents around the world. Among sources outside the Time Inc. network were Japan -- Nikkei Venture magazine; Switzerland -- Bilanz magazine; Middle East -- Michael Field, a London business consultant and author of The Merchants; Netherlands -- Jos R.M. van Hezewijk, CIDO databank, Uden; U.S. -- Wealth Monitors, an investment advisory firm. Data gathering was supervised by FORTUNE reporter Julia Lieblich, assisted by Reed Abelson, Susan Caminiti, Mark Colodny, Darienne L. Dennis, Constance Gustke, Rahul Jacob, Charles Krusekopf, Trey Loughran, and Wilton Woods.