(FORTUNE Magazine) – It took a while for Reality TV to figure out that there's money in business, but they're catching up fast. The Learning Channel plans to drop CEOs like Loews' Jonathan Tisch to the bottom rung of the corporate ladder in Now Who's the Boss?, while NBC's The Apprentice and A&E's Southwest-centric Airline are coming back next season. Here, FORTUNE lays out potential plots for Business Reality TV.

WEDNESDAY 8PM 9PM

8PM

2 Survivor: Disney (CC)--Ultimate Survivor Michael Eisner returns to take on a new tribe, the Comcastadors, in a fierce battle for control of the executive suite. Immunity challenges in this episode include: launching preemptive earnings announcements, deflecting Disney relatives, and hand-drawing Monsters, Inc. 2. Eisner's a wily one, but fan faves Brian Roberts and Bill Gates could form a killer alliance to unseat the Mighty Mouse. The only certainty is that somebody's going down at Tribal Council.

COM The Simple Apprentice--Simulcast on NBC and Fox. Hapless nobodies get "fired" by ... Paris Hilton! The hotel heiress travels to another unmapped spot to teach the locals--and her apprentice contestants--how to be fatuously rich. Townies help judge apprentice wannabes on key factors: scandal survival, corrupting local youth, and wearing less than Janet Jackson. Winner gets a job as Hiltie's lackey. Losers are stuck with B-lister Nicole Richie for season three.

9PM

7 8 The Airline--Season premiere. Forget Southwest--this is the the real nitty-gritty: shipping. The FedEx fleet sweats bullets over boxes that must arrive by 10 A.M. Mailbox cams capture harried executive assistants trying to force 14-inch packages into ten-inch openings. Tonight's gripping episode: A FedEx driver is caught in traffic as deadline looms.

MAX 5 The Bachelor--In a twist on The Bachelor, ABC sets up newly married hunk (and Oracle CEO, pictured above with wife No. 4) Larry Ellison with candidates for wife No. 5. Larry wines and dines the ladies on his yacht in New Zealand then sends them on their way when they refuse to sign noncompete agreements with wives 1 through 4. Besides being beautiful and charming, Larry's lucky lady has to be secure with her place in his life ... right behind PeopleSoft.

AMERICA'S NEXT TOP MODEL

UPN 9PM all new series premier Supermodel and reality-TV diva Tyra Banks looks for new hardbodies--at the Detroit auto show. Contestants are judged on looks, horsepower, and handling (just like the models from last season!). Ford Motor meets Ford Models, with special guest stars Bill Ford and beauty hunter Katie Ford.