Reinventing Your Company

(FORTUNE Magazine) – How do you rejuvenate a business that desperately needs new life? We asked three experts: Carlos Gutierrez, who transformed stodgy old Kellogg in just a few years; LVMH's Bernard Arnault, who is working to spread the Louis Vuitton magic to dozens of his luxury brands; and consultant Gary Hamel, who explodes the myth of the big idea as a panacea--and finds innovative cures in surprising places.